Rossmann continues to grow – and also expands the online division


The drugstore chain Rossmann was able to expand its business significantly in the second Corona year. Contrary to the severe problems faced by many other retailers, the group from Burgwedel near Hanover increased its sales by 8.1 percent to around 11.1 billion euros. This was announced by the company of Dirk Roßmann, who had withdrawn from active management in the autumn, on Tuesday based on preliminary figures. It further benefited from its increasing distribution in eight European countries. The family company did not provide any information on profit.

In Germany’s first year of the pandemic, drugstores – like supermarkets – were counted among the systemically important areas that were allowed to remain open during lockdown phases. This contributed to the fact that Rossmann was able to increase sales by 3.5 percent as early as 2020, while numerous smaller retailers or companies with other product ranges came under pressure.

Rossmann is also expanding its online division. Sales there have doubled in the past two years. It looked different until the beginning of 2021, initially with the result. “We’re still making losses here – not high ones, and we’re expanding that, but we’re careful,” said Dirk Roßmann of the German Press Agency in the spring. Some of the products sold online did not pay off in larger quantities for the time being. “So you need a mix that is available in stationary shops with take-away items.”

The competitor of dm and Müller currently has 56,500 employees and almost 4,400 branches. For Rossmann, the Federal Republic remains by far the most important region with a turnover share of around 7.9 billion euros and 34,800 employees. In Spain, Turkey as well as in the Eastern European markets of Poland, the Czech Republic, Hungary, Albania and Kosovo, Rossmann recently earned a total of around 3.2 billion euros. The group has opened new locations in several batches. 200 are to be added in 2022, including 70 in Germany.


Source: com! professional by www.com-magazin.de.

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