Roll-out in den USA: Instagram Product Tags

Instagram rolls out product tag feature in the US, partly fulfilling a promise the company made a month earlier.

Product tags on Instagram are now available in the US. So far only Users with business or creator accounts tag products in their stories and reels. Instagram recently announced that this could change soon and that in future all users should be able to tag brands and products in posts. The feature has already been tested in the USA and is now being rolled out there. Instagram explained:

Today, we’re expanding the ability to add product tags in Feed posts to everyone in the U.S. Creators and brands have been sharing how they use and style their favorite products on Instagram and inspiring their communities. Now we’re giving access to everyone to inspire those closest to them by enabling product tagging in posts. From supporting brands you love to helping your friends and family discover new products they may like, sharing products on Instagram just got easier.

Instructions for product tags on Instagram

With the announcement, Instagram also provides an overview of how products, brands or companies can be tagged in posts:

Instructions “How to add a product tag” © Instagram (click on the image to get a larger view)

More product tags on Instagram: Companies are looking forward to a reach push

Brands rightly expect a reach push from the new product tag feature: around 1.6 million users are already tagging at least one company or brand every week on average.

The new product tags on Instagram are part of a plan to increase e-commerce activities on the social platform. However, with e-commerce functions like this, Instagram is also becoming increasingly commercial and thus possibly less attractive for some users – a risk that the social media platform is willing to take.

If you would like to read more about the product tags, the integration options and their potential, you will find further information in our detailed article.

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