After having held the position of non-executive chairman between 2019 and 2021, Rodrigo Viana de Freitas now assumes the presidency of the global network of public relations agencies. The CEO of Central de Informação succeeds the Spaniard Luís Gonzalez, who was president of the International Public Relations Network (IPRN) since 2016. The election, which took place this week in Cartagena, Colombia, resulted in the unanimous nomination of Rodrigo Viana de Freitas, for an executive term of office of three years, renewable for another three.
“Reinforce the reputational capital of the network, through a plan of partnerships and new content and tools, in order to expand representation in all geographies and attract new international customers to the members” is the objective set by the new president of IPRN, a network that has around 50 independent agencies worldwide and for which the Information Center is a representative for the Portuguese market.
Rodrigo Viana de Freitas, co-founder and CEO of the Portuguese agency since 2004, will be joined on the organization’s board by a group of CEOs from agencies in the US, Puerto Rico, Colombia, Brazil, Spain, Germany and Saudi Arabia. The professional, it is recalled, was also vice-president of APECOM (Portuguese Association of Advisory Companies in Communication and Public Relations), between 2015 and 2021.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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