The second stage of the round takes place in the spring of 2022.
MOCAPP, the Influencer Marketing platform, recently attracted a new financing worth 175,000 euros, which it will use to enter the UK market starting with 2022. The amount invested comes from ROCA X (lead investor), respectively Netopia Ventures , being a Bridge-type funding, for a new round that MOCAPP intends to support it in the spring of next year and is estimated at a maximum of 1 million euros.
“This one first support from investors of the caliber ROCA X and Netopia comes less than a year after the crowdfunding investment carried out through SeedBlink, which I used to attract customers from Central and Eastern Europe, especially Bulgaria, Poland and the Czech Republic. It is proof that the value and potential of the business MOCAPP is growing step by step “, say Florin Grozea, founder and CEO of MOCAPP.
In the last 12 months, the MOCAPP platform has facilitated campaigns that have exceeded 550,000 euros in total budgets, involving over 200 influencers from 27 content niches. The campaigns were carried out by brands and advertising agencies from Romania, Bulgaria, Poland and the Czech Republic. Currently, MOCAPP has almost 100 paying customers and 1,400 professionals who have already tested the platform, 60% of users being companies and online stores.
“We, the ROCK X, cwe are looking for innovative business models with potentialglobal scalingput into practice by great entrepreneurs. I discovered this model in MOCAPP, and in the founding team I havesit vision, experience, passion, etc.i perseverenyour” declare Matei Dumitrescu, senior partner ROCA X, part of Impetum Group, coordinator of the current round. “This round, in which participated andi Netopia Ventures, se desfsoak in two stage. In that primcomplicated etapWe set out to test some growth hypotheses, and then to ne concentrwe have all the direct supportidentified themă ”, he mentions.
The recently attracted funds will be used for the development of a new digital tool for E-Commerce companies, which is to be tested in BETA in the spring of 2022 and focuses on the British market.
The UK has the largest Digital Advertising market in Europe – 70% of the total advertising market in the UK is digital (via Statista 2007-2020 & 2021), being also the largest e-Commerce market in Europe and 3rd in world after China and the USA.
Launched in November 2019, MOCAPP is the Influencer Marketing platform with the highest degree of automation in Romania and the first with audiences of officially audited content creators.
The platform has the largest database in the field – over 900 influencers from 9 countries, with over 190,000 data-points. Since October 2020, MOCAPP customers have free access to fake followers statistics, thanks to the partnership with HypeAuditor.
ROCK X is a project for disruptive business at the beginning of the road: young entrepreneurs with revolutionary ideas in the field of technology, in the stage of MVP or prototype, with the vision to have an impact on society and the passion to turn this desire into reality.
ROCK X is part of Attack Group, the Romanian group formed by the reunion of the 3 brands: CITR, ROCA and ROCA X, dedicated to the mission to maximize the business value at any stage of a company’s life. Impetum Group is: Pro Business. Against Value Destruction.
Source: IQads by www.iqads.ro.
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