Rik Ledder becomes chairman of industry platform VIA

Rik Ledder (51) was unanimously elected new chairman of industry platform VIA during the general members’ meeting. With effect from 1 April 2022, he will succeed Marion Koopman, who will retire after a term of 4.5 years.

VIA connects the entire marketing chain and has 260 members.

Ledder is no stranger to the industry platform’s 260 members. As Chief Executive Officer of the Amsterdam advertising agency TBWA\NEBOKO and board member of the ADCN, Ledder has built up a remarkable track record in the creative industry.

He himself says: ‘Our sector revolves around growth. But growth has more components than just economic ones. In VIA, all competencies come together to further develop brands, people and society. Whether it’s an understanding of media, an interest in technology or a talent for the idea. What I look forward to is stimulating the connection between these unique forces. VIA is the place where every member recognizes his peers, where the members stimulate each other and jointly advance the profession.’

Source: Nieuws – Emerce by www.emerce.nl.

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