Rich search results: Google now supports structured data for articles

In the test tool for rich search results, webmasters can now review pages of posts that have received the explicit markup for articles.

Structured data increases the chance that websites will be displayed much more prominently in Google searches – on the desktop and mobile. Therefore, various markups are now available with which webmasters can prepare their pages for the rich search results, for example. The structured data for articles is now also supported in the test tool for these. These can be integrated for both AMPs and non-AMP websites.

Article markup increases the likelihood of landing in headlines or rich search results

On Twitter, the Google SearchLiaison announced support for the structured data for articles in Rich search results test tool:

The documentation for developers shows that this markup can improve the appearance of pages with, for example, news, blog or sporting goods on Google. This is because the articles can be displayed in the headline carousel, the host carousel with rich search results, in visual stories, and in the rich search results of mobile search using this markup.

Accelerated Mobile Pages or non-AMP websites can be provided with the structured data. However, Google emphasizes that AMP pages are recommended as these could be optimally displayed, especially in mobile search.

How to implement markup for articles

In the Developer documentation from Google concrete instructions are given on how the structured data is implemented. In addition, Google provides some examples of the possible representation:

Top Stories on Google showing AMP pages with article markup, screenshot Google

The central points are the addition of the structured data elements that are specified on the documentation page in detail, the observance of the additional page guidelines as well as a Test the pages in the test tool. In the documentation, for example, you will find an example with JSON-LD code on an AMP page and the applicable properties for AMP pages and non-AMP pages. Google also advises:

When you have duplicate pages for the same content, you should put the same structured data on everyone – not just the canonical page. For more information on placement, see the general guidelines for structured data.

If you want to comprehensively optimize the display of your article pages in Google search, you can use the markup for articles and use the test tool to directly test your pages for their suitability for rich search results.

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