reverse run… reunion… “It’s hotter looking again”

Brave Girls

The group ‘Brave Girls’, which caused a reversal, is continuing its popularity with a new song.

Earlier this year, Brave Girls’ song ‘Rollin’, released in 2017, suddenly gained popularity. It took first place on music sites as well as on broadcast music programs. This popularity led to Brave Girls’ fifth mini-album ‘Summer Queen’, which was released on the 17th of last month. The album’s Initial Chodong sales (sales in one week after release) have exceeded 60,000 copies based on the Hanteo Chart, and the title song ‘Skimat Wind’ is performing well on various music sites. On the 3rd, MBC ‘Show! 1 on Music Core. The first fan meeting to be held on the 25th of next month was also sold out within 30 seconds of ticket opening.

The so-called ‘reverse running’, in which previously released songs regained popularity, was often found on music sites. However, it is quite unusual for a reverse-running song like Brave Girls to gain popularity in various media such as broadcasting beyond the music site, and even the singer who sang it again is quite unusual. Kim Heon-sik, a popular music critic, said, “After singers who were active in the past became word-of-mouth among enthusiasts on YouTube or SNS, terrestrial broadcasts, etc., expose them to the public and inform the public of the former singers. There will be more.”

As predicted by critic Kim, singers who were active in the past have recently been receiving a lot of love from broadcasting and music sites. The group ‘SG Wannabe’ started the SG Wannabe craze in the first half of this year by operating the MSG Wannabe project that reproduces the ballad craze in the early 2000s in MBC’s ‘What do you do when you play’. SG Wannabe’s song collection YouTube released by ‘What Do You Do When You Play’ has surpassed 10 million views, and their hit songs, including their debut song ‘Timeless’, re-entered the top spots on music sites.

There is even a phenomenon in which ‘former singers’ who have stopped their activities reunite and release an album again.

Korea’s representative female vocal group ‘Big Mama (pictured above)’ and the original beast idol ‘2PM’ are resuming their activities after releasing new songs after a long time.

Korea’s leading female vocal group ‘Big Mama’ released their single album ‘One More Day’ on the 24th. It’s been 9 years since the digital single ‘Organize the Drawer’ released in 2012. Big Mama debuted in 2003 with ‘Break Away’ and produced numerous hit songs such as ‘Treachery’, ‘Rejection’, ‘Woman’ and ‘Goodbye’. In particular, this comeback drew attention as the four original members, Park Min-hye, Shin Yuna, Lee Young-hyun, and Lee Ji-young, united again. Dingo Music’s ‘Killing Voice’ video featuring Big Mama topped the list of popular videos on YouTube, and ‘One More Day’ topped the charts on various music sites.

The original beast idol ‘2PM’ also released their 7th regular album ‘MUST’ on the 28th and made a comeback as a whole. 2PM started with Taecyeon in September 2017 and had a hiatus of about 5 years as the members enlisted. Afterwards, Junho was discharged last March and started 2PM’s comeback. However, not only the singers but also the fans were concerned about the return of 2PM due to the limitations of ‘idol singers’ mainly in their teens and 20s. However, as if these concerns were false, 2PM is showing good results. The music video for the title song ‘Must’ surpassed 10 million views on YouTube in just two days. It settled on the top spot on major domestic music sites, and recorded the TOP 5 trending music on YouTube Music.

Experts analyzed that the return of ‘old singers’ was possible because of the establishment of the fandom culture and the desire of the older generation. Kim Heon-sik, a popular music critic, said, “As fans and maniacs who support a specific singer, that is, fandom culture, have become accustomed to Korean society, it is no longer strange for fandoms in their 30s and 40s. It seems that the return of the ‘old singers’ they supported will continue for the time being.” Ko Jung-min, a professor at Hongik University’s Graduate School of Culture and Arts Management, said, “Those 30s and 40s are the old generation, and neither idol music in their 10s or 20s nor trot in their 50s are their tastes.” This was done while hoping that a song that would fit the taste of the people would come out, and there is a high possibility that a new music culture will be formed for people in their 30s and 40s.”

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