The opening of stone shops and the launch of services is one of the most current topics in the Czech Republic. During the more than a year-long pandemic, customers have become accustomed to shopping mainly on the Internet. However, the return to the stone shops will not be as massive as many would expect. According to current statistics, many Czechs will stay with Internet shopping permanently. This is indicated by the sales of e-shops, which have only decreased temporarily as part of the dismantling so far. Despite the fact that the growth of e-shop sales will probably be a bit slower this year than last year, it is expected that it could be around 20% this year.
If the favorable trend in the development of the pandemic continues, shops and services will be opened in the Czech Republic on Monday, May 10. For many, this will mean not only relief, but also a practical opportunity to return to normal life. But who would expect the situation to return to the same state as before the pandemic would be wrong. Since March 2020, Czechs have learned to make full use of e-shops.
Thanks to this, e-shops began to prosper very significantly. The largest e-shops, as well as the e-shops of established stone players, recorded an enormous increase. “The smoothest possible connection between online and offline channels will be extremely important for retailers today,” says Matěj Kapošváry, sales and marketing director of Shopsys, one of the leading players in the development of large e-shops, and continues: “Shoppers want in every Consumer behavior, where customers jump between channels during a single purchase according to the current situation and needs, is becoming more and more widespread, and the ever-increasing ability to combine purchasing methods is gradually reducing the already disappearing line between by buying online and offline. “
The fact that the popularity of online shopping is growing is confirmed by the numbers. According to Shopsys, which examined e-shop sales between one week before and one week after the opening of the brick-and-mortar stores, e-shop sales fell 26% when the stores opened at the end of the first wave of the pandemic. However, this decline was recorded only in the first days after the opening of stores. The following week, e-commerce sales returned to their original state. A similar situation occurred during the dismantling at the turn of January and February this year. Revenues of e-shops after the opening of stores initially decreased by 35%, however, similarly to the first opening of stone shops, they returned to their original state and e-shops were “on their own”.
The data also show that in segments where the purchase can be postponed and people prefer to make it in person, sales to e-shops are falling at a time when there is talk of opening stores. On the contrary, in segments where customers are already strongly accustomed to online shopping, such as in the case of electronics, sales are declining closer to the opening of brick-and-mortar stores.
Source: Tyden.cz by www.tyden.cz.
*The article has been translated based on the content of Tyden.cz by www.tyden.cz. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!
*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.
*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!