The number of people using the successor to SMS, the multimedia RCS, will triple by 2025 to 3.9 billion. At least that’s what Juniper Research predicts.
There are two main drivers for the forthcoming growth of Rich Communication Services. After years of procrastination, or rather: inactivity, mobile operators are finally starting to realize that multimedia, interactive environments such as WhatsApp can also mean something to them. According to Juniper, they are starting to adapt their systems accordingly.
In 2020, fifteen percent of the mobile network worldwide supported RCS. By 2025 that will have grown to 40 percent. Several operators can use a network, such as Ben running on T-Mobile or Hollands Nieuwe running on Vodafone.
A second impetus for RCS’s growth is Google’s technology push. That is the only party that has continued to work for years on the basis of RCS with the help of tech companies that understand the promises of the technology and want to use it. After a recent update to Android’s SMS client, Google Messages, more than a billion people with an Android phone now have RCS. They still have to activate it.
Market researcher Juniper expects that new services around RCS will soon emerge. This can vary from a help desk that sends someone a manual with text, photo and video to booking and receiving a train ticket or entrance ticket with parking ticket for an amusement park or sports match. The telecom provider guarantees that the messages are delivered properly and to the right person.
Photo: Eric Kim (cc)
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