Reputation of a legal person – when the good opinion of the entrepreneur is violated – The company

Providing critical information that violates the good name or reputation of the entrepreneur will not constitute a violation of the personal interest, but only when the information is true.

The company’s reputation is a good opinion of who or what. But it is also a special intangible good functioning in civil law transactions. In economic terms, reputation is a certain value of intangible assets of a company, incl. such as general characteristics that consumers and contractors ascribe to a given entrepreneur, the image of the entrepreneur and the loyalty of consumers to the products of a given company. On the other hand, in legal terms, reputation is primarily an intangible component of an enterprise (such as the decision of the Supreme Court of February 3, 2016, V CSK 299/15, Legalis).


The company’s reputation, resulting from its positive image, is a valuable resource that allows it to stand out from the competition and build a competitive advantage.

A good name, which is what?

The concept of reputation and good name can be analyzed in the context of the protection of personal rights (Articles 23, 43 of the Civil Code) and acts of unfair competition. SN recognize …

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