Repost videos on TikTok | OnlineMarketing.de

TikTok is currently testing a function with which users can repost the videos of other users. So far this was only possible by downloading and uploading again.

Social networks like Facebook or TikTok thrive on user interactions and the content that is shared in them. Many users also use the connected messenger to share videos they have seen with other people. However, if you wanted to share content from other users with all your own followers at TikTok, as some repost sites do, for example, you had to download the corresponding video and then upload it again. This quickly leads to copyright violations. A problem that could be resolved by a new feature that TikTok is currently testing. Some users discovered an official repost button in the app.

Some users can access the TikTok Repost button

Der Twitter User @ adrianokev1 sent a screenshot of the button to social media expert Matt Navarra. He posted the picture on Twitter. The button appeared when @ adrianokev1 clicked the share button on a video. This usually opens up options such as sending directly to some close contacts in the app or sharing via Facebook, SMS, e-mail, etc. As you can see on the screenshot, however, there was also a repost button that he could use to do this Could share video on TikTok.

According to Navarra and the statements of some users who can already use the feature, the reposts only appear in the feed of the followers and cannot be seen on the profile of the person posting. That means, should the feature be published like this, the reposts would add to the reach of the video, but would not have a major impact on the success of the account. It remains to be seen whether the repost button will be published in this form soon or whether TikTok will make changes.

New test: Live intros for more engagement

In addition to this feature, TikTok is currently testing another function. This should increase engagement in live stream videos. Because, as the screenshot shows, users could write an intro that TikTok shows to all joining users. This can welcome the followers, explain what the live is about and include a CTA, such as asking them to comment on something.

It would be a small change, but it could show where TikTok is shifting its efforts in 2022. Short videos will remain the main part of the app, but longer format live videos are easier to monetize and new monetization functions are important to keep creators on the platform.

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