Traditionally the largest American and one of the most important international car showrooms – NAIAS Detroit, which was held every year in January, was moved last year and canceled due to the coronavirus pandemic. It was only the first in a series of canceled big salons in 2020.
The event, which was held for decades in the halls of Cobo Center (now TCF Center) in Detroit, and which was a kind of signpost in which direction the car industry is moving in the current year, will not be held this year either, which will remain permanent. The corona virus pandemic has changed the world, including the automobile, but even before that, in general, traditional car showrooms as we knew them have started to lose their purpose.
As far as Detroit is concerned, Audi, BMW, Mercedes, Porsche, Jaguar, Land Rover and Volvo canceled the performance for the last edition in 2019, so it was clear that some change was needed, some much more attractive event as well as a date that would more strongly attracted exhibitors and visitors. Namely, even before the pandemic, the manufacturers embraced digital platforms as a significantly cheaper and better “channel” for the promotion of new car models to new generations of drivers. Thus, the last big fair that took place (albeit in a truncated form because most manufacturers simply canceled the overpriced performance at it) was the IAA International Motor Show in Frankfurt the same year. It was not only the German producers who boycotted it, because it is still a “domestic field”.
From today’s perspective, the time of classic car showrooms is definitely over because the goals of manufacturers who are increasingly becoming “technology companies” have changed, as well as the habits and interests of customers who obviously no longer want to walk between cars statically displayed in large halls. spotlights. And what it could be that would attract exhibitors, visitors and buyers in one place is shown by the event around the salon in Detroit.
As it says Jutarnji.hr, the event in the sense of NAIAS Detroit has simply been shut down, and will be replaced by a significantly more attractive concept of the event, a multi-day event called Motor Bella. The event will be held at the M1 Concourse location in the small town of Pontiac in the suburbs of Detroit from September 21 to 26, and for the public from September 23 to 26, 2021, the organizers report.
Moving to the new M1 Concourse site will allow the event to take place entirely outdoors, which may be useful for alleviating coronavirus problems. However, the very fact that a closed-type car showroom is moving outdoors, to a space that definitely offers more attractive experiences than walking between cars, regardless of the measures around the corona virus, seems to be a win-win.
What does a concept like the M1 actually offer? The M1 Concourse is a destination for car enthusiasts that spans 87 acres s The 2.4-kilometer-long Champion Motor Speedway, where car enthusiasts with 250 private garages are available, can hold, display and drive their own cars in the company of other enthusiasts and enjoy unforgettable experiences.
The track and associated facilities can be rented for special events such as new vehicle launches, festivals, product demonstrations and car shows, just like Motor Bella. Specialized stores, year-round entertainment program open to the public, concerts, demonstrations of rides and products …
So, the organizers position Motor Bell as a more exciting alternative to the traditional salon by providing an atmosphere more similar to the festival, as well as an opportunity for people to see car novelties on the track, or to witness the latest technologies on the spot. It is not yet known whether any of the manufacturers or companies from the accessories sector have applied to participate in the event or not.
“The pandemic has caused changes in our society and the world in ways that were not previously conceived and we would all have to look for new and very creative ways to do business,” CEO Rod Alberts said in a new announcement, adding, “this new event has that creative It is a new concept that provides new experiences in mobility and more innovative approaches to the automotive industry and products. ”
Photo: M1 Facebook contest
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