Renault is rethinking its brands. In the future, Alpine, Renault Sport Cars and the F1 investment will be under the same flag. The group’s focus will be on “exclusive performance cars” and electrification.
It is a couple of years ago that Renault revived its old brand Alpine – and launched a first model. In addition, the brand has been allowed to act as an advertising pillar for some of the French manufacturer’s motorsport investments.
Now they have presented the future and the long-term growth plan – and then the company has made a major restructuring. This is because Renault Sport Cars and Renault Sport Racing will be incorporated in Alpine.
Renault describes it as building on the respective strengths where Alpine stands for pedigree and feel. Renault Sport Cars has extensive experience in building sharp street cars (R5 Turbo, Clio V6, Mégane RS Trophy).
100 percent electrically powered
Renault Sport Racing with the F1 team consists of 1,200 people where, among other things, engineers in aerodynamics and driveline development become an important resource. The fact that in the future Formula 1 will be driven under the Alpine flag also means an important advertising pillar for the brand.
It is clear that Alpine receives a substantial vitamin injection, but what will it lead to? In its strategy, Alpine describes its future “dream garage” and one thing is clear – future models will be 100 percent electrically powered.
The first car will be a GTI model in the B-segment based on Renault-Nissan-Mitsubishi’s CMF-B electric car platform. In addition, a crossover will be launched in the C-segment, and last but not least – a sequel to the A110 sports car will be developed together with Lotus.
Renault and Lotus will collaborate on an electric sports car
Renault and Lotus have signed a letter of intent in which they write that “one should investigate possible areas of cooperation, including the joint development of an electric sports car”.
Whether it will be off or not remains to be seen – the last time they would cooperate, when the current A110 was developed, Lotus jumped off.
Source: Nyteknik – Senaste nytt by www.nyteknik.se.
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