Renault wants to sell the same car several times and why it is so important for Seville that they do well

One of Renault’s plans is to manufacture and sell the same vehicle several times.. It may seem crazy to us, but there is an industrial plan by a European automotive giant that wants to change the way it approaches the manufacture and marketing of vehicles.

Within this plan, it is found as an accessory piece in the Seville system. The capital of Andalusia has a Renault factory dedicated to the manufacture of gearboxes, a product that will cease to be so important in cars with the new electric cars that are coming to the market, if we want that factory to continue to employ people, it is better than the Renault plan feasible.

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Futuristic retro renault

What are the big car companies? We will surely think of Volkswagen, Toyota or General Motors. Maybe from component manufacturers like Bosch or Valeo, but we are unlikely to think of second-hand sellers, rental companies, carsharing companies, and component scrap yards and recycling companies.

All these sectors live off the useful life of the vehicle, and they are not small. The Clicars company with only a few years of life has a turnover of 206 million euros per year and it is part of the Aramis group that is listed on the Paris stock exchange. Behind brands such as “Compramostucoche” and “Auto Hero”, is the European giant Auto1 that in 2020 it bought 450,000 vehicles. CarMax, which is a used car dealer on the other side of the Atlantic, has 27,000 employees, most of them in the US.

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We also have vehicle leasing companies, those that are dedicated to financing and managing the car leasing of companies and individuals. For example, the Leasing division of the French bank BNP Paribas alone has around 3,700 employees who manage the leasing of 1,400 vehicles per day.

Behind all these businesses the Renault group intends to be, with his project “re-factory”. In fact, the idea of ​​the Renault group is to dedicate an exclusive factory, that of Flins in France, to this sector. The Seville factory will also host competition.

Renault’s re-industrial plan

Currently a car manufacturer such as Renault manufactures a car, sells it to a buyer, often with its own financier, and maintains or subcontracts a spare parts service for a few years. You may sell the second-hand car that you accepted as part of the payment or if you have sold the car through some procedure that allows you to return it to the buyer, you will sell it, but nothing more.

Instead, the idea of ​​Renault is to take advantage of the cars and resell them, several times. A new vehicle would be sold to a user, perhaps with a renting, then it would be reconditioned in one of its “refactory” factories and it would have a second life, perhaps as a carsharing vehicle, renting for companies or simply second-hand sale. After another tens of thousands of kilometers it will be reconditioned again, and put as part of a low-cost vehicle rental or carsharing program. Finally, Renault’s plan will go through using these factories to reuse the vehicle when it is at the end of its useful life, taking advantage of the materials in a recycling process.

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Also within this plan they have the idea of ​​adapting not only electric vehicles, but also adapting thermal vehicles (gasoline and diesel) to the new electric times. Another plan is the repair and reuse of vehicle batteries, with energy production objectives.

We see it? The French manufacturer’s plan is to squeeze several useful lives out of the car, making a profit on all of them. In addition, all this will include the sustainability label, circular economy, new green deal, next generation eu, etc.

It may seem to us that this is a kind of “lowering of the level”, of dedicating ourselves to things that a top-level manufacturer should not do, but this is already happening in the world of consumer electronics.

The inspiration for this is none other than the tech industry. It is not difficult to find refurbished technology products or for the manufacturer to recycle them, as we have said, Apple makes a profit by recycling its iPhones, but it also sells refurbished products by the company, a way to get an iPhone cheaper than if it were new.

Why is it important for Seville?


Approximately 10% of Spain’s GDP depends on the automotive industry, this supposes approximately 60% of the weight of the industrial sector. Renault factories account for approximately 1.5% of Spain’s GDP and employ around 14,000 people, 1200 of them in Seville. In the entire province of Seville there are approximately 750,000 employeesIn other words, the Renault factory accounts for approximately 0.16% of jobs in the province. And that is the capital of the autonomous government of the territory with the most population in Spain.

Seville is the eighth province in Industry in Spain, that there are several factories of large companies such as Airbus or Renault creates a industrial ecosystem that favors other smaller companies to settle and grow on the banks of the Guadalquivir. This factory, It is the second that Renault has chosen for its project to remanufacture and resell cars.

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In other words, if Renault’s industry remains, it will be good for the province’s industrial ecosystem. Also, something happens, the Renault factory in Seville produces exchange boxes, and these products will go into disuse or less intensity of use as cars become electrified. Therefore, it is quite probable that the gradual adaptation of the Renault factory to vehicle reuse activities is essential for its continuity.

Ask the readers Would they be willing to buy the same car several times under different mobility services?

In The Salmon Blog | Ten million people harmed by the dealer cartel: what has happened and how can I claim 2,000 to 9,000 euros if I am affected and The electric car is the great opportunity that Chinese manufacturers are seeing to conquer Europe and the world

Image | Ronny Siegel

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