The automotive sector, which was in crisis with the pandemic, started to mobilize again. The brand, which achieved sales of 75 thousand 561 units and a market share of 13.45 in the passenger car market in 2021, realized 81 thousand 280 sales and a market share of 11.02 in the market.
Renault, Turkey’s leading brand in passenger cars, announced that it has achieved this title for the 22nd time. According to the company statement, the brand, which achieved sales of 75 thousand 561 units and a market share of 13.45 in the passenger car market in 2021, realized 81 thousand 280 sales and a market share of 11.02 in the total market. The Clio HB, which is the leader in the B segment with 36,438 sales, was the model that made the most important contribution to Renault’s leadership performance in the passenger car market.
While the electric car market increased by 237 percent compared to the previous year to 2 thousand 846 units in 2021, Renault Zoe became the most preferred electric car in Turkey with 772 sales.
Reaching the sales success of 19 thousand 38 units as of the end of 2021, Dacia Duster maintained its title as Turkey’s SUV leader. The Dacia brand, on the other hand, ranked 8th in the total market with 34,866 sales units and a market share of 4.73. With Renault MAİS, Renault and Dacia brands, thus reaching 116,146 sales in the total market in 2021, it achieved a market share of 15.75 in the passenger and light commercial vehicle market.
Evaluating the issue, Renault MAİS General Manager Berk Çağdaş said, “Like the previous year, 2021 was a period in which the effect of the pandemic continued. In addition to the high exchange rate, the vehicle availability problem due to the chip crisis was the most important agenda item. Despite everything, as Renault MAİS, we managed to protect our leadership areas. With the efforts of each of our employees, we have achieved our goals both operationally and financially. In addition to the passenger car leadership we have achieved for the 22nd time with our Renault brand, we are very happy for the leadership of our Renault Clio HB and Dacia Duster models in their classes. On the other hand, our leadership with Renault Zoe in the electric car market is very valuable for us. In order to make these achievements sustainable and move forward in the coming period, our roadmap consists of 3 indispensable elements; customer, dealer and employee satisfaction”.
Explaining that last year was a busy year for Renault and Dacia brands, Çağdaş said, “In the year we started by selling our Make-Up Megane Sedan and Koleos models at Renault, we launched our new representative in the B-Sedan segment, Taliant, and our most important trump card in the light commercial vehicle market, Express. With our Dacia brand, we introduced the new Sandero and Sandero Stepway, as well as our SUV leader Duster, with innovations including automatic transmission, to our consumers.
2022 will also be exciting for the Renault and Dacia product range. We look forward to bringing the New Megane E-TECH Electric model, which brings electric mobility to a different dimension, with Turkish consumers in the new year. We are continuing our efforts to put our 100% electric Spring model for sale in Turkey, which is eagerly awaited by Dacia in this area. On the other hand, we will strengthen our product range on a brand basis with Dacia Jogger for large families and New Austral, which will be Renault’s assertive representative in the C-SUV segment. Finally, we aim to strengthen our position in this field by bringing New Renault Trafic to the light commercial market, where we made an important move with Renault Express.
Source: bigpara- GÜNDEM by bigpara.hurriyet.com.tr.
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