Elaborating the change process that started with the new logo, Renault clearly underlines the radical transformation in its short-term planning.
Announcing its new term strategy under the title of “Renaulution” in the early days of 2021, Renault is on the eve of an important change, including its brand logo. The French manufacturer, which has also implemented the moves to bring the classical models that have left their mark in their times to life electronically by staying true to their genes, within the scope of this plan, detailed the road map at the event held today. In the details shared by Renault Group CEO Luca de Meo, items such as leading the way in cutting-edge technology and services, more sustainable and taking the lead in transformation stands out.
Renault enters a new era in ‘French New Wave’ philosophy
Renault is stepping into a new era with a modern wave that it describes as the “French New Wave”. According to the plan, “Nouvelle Vague” will transform Renault into a brand that focuses on technology, service and clean energy, and designs more sustainable, smarter, daily use vehicles and mobility solutions. In 2021, Renault is working harder than ever to meet market demands to create responsible, carbon-free, secure and scalable mobility solutions that meet consumer demands.
Luca de Meo shared vital ingredients in the approach that is central to the Group’s Renaulution plan. The prominent items of short-term planning are as follows;
The brand, which wants to be a leader in energy transformation, will be the greenest brand by 2030 and 9 out of every 10 cars sold as of this date will be electric.
The French manufacturer also prioritizes the future of urban mobility. Over 2,000 engineers from 5 industry-leading companies will share their expertise in cybersecurity, artificial intelligence, data processing, software and microelectronics to deliver turnkey mobility solutions to cities and communities.
Renault Re-Factory, Europe’s first circular economy center, takes the first step towards a more sustainable and responsible model with an annual capacity of 120 thousand vehicles recycling or upcycling (including Electric Vehicles). Approximately 80 percent of strategically recycled materials will be used in new batteries. By 2030, Renault will be the world’s most successful automotive manufacturer in terms of the percentage of recycled material in new vehicles.
As of 2025, 7 models of all electric models will be launched in the C and D segments. Arkana will be the start of commercial breakthrough. Representing the future of connected and fully electric cars, the new generation Megane E-TECH Electric will also be available in the near future. Finally, the improvements made in E-TECH Hybrid technology will continue and the highest level of efficiency and driving pleasure experiences will be developed for C and D segment vehicles that will be available soon.
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Source: Teknoloji haberleri – LOG by www.log.com.tr.
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