Renault has just announced the appointment of Laurent Rossi, until then director of strategy and business development for the group, at the head of the Alpine brand.
Earthquake at Renault. The French group has just (again) appointed a new boss at the head of Alpine.
Laurent Rossi, director of strategy and business development for the group, will become CEO of the Dieppe brand as of January 11, 2021. He will be in charge of Alpine Cars, Sport, F1 and competition activities.
Cyril Abiteboul leaves Renault
At the same time, Cyril Abiteboul, who had been appointed to this post in September 2020 and had been in charge of the Renault team in F1 since 2016, is leaving the firm in Losange.
“I would like to thank the Renault Group for placing their trust in me over these many years,” declared Cyril Abiteboul.
“The solid foundations of the racing team and the entities in France and England built over these years, the strategic evolutions of the sport towards a more economically sustainable model, and more recently the Alpine project which provides meaning and momentum renewed, let foresee a very good trajectory. “, he added. “I would like to thank Luca De Meo for having associated me with the construction of the Alpine Business Unit and I wish from the bottom of my heart to the new structure the success to which it can claim.”
“I would like to warmly thank Cyril for his relentless involvement, which notably led the Renault F1 Team from penultimate place in 2016 to the podiums last season.”, Declared Luca De Meo, the new CEO of the Renault group.
“His remarkable work in F1 since 2007 allows us to look to the future, with a strong team and the new Alpine F1 Team identity to conquer the podiums this year.”
Who is Laurent Rossi?
A graduate of ENSEEIHT and IFP School / ENSPM, Laurent Rossi, 45, began his career in 2000 at Renault, in the mechanical department, before being recruited in 2009 by the Boston Consulting Group, where he works in the New York office as an automotive expert. In 2012, he then joined Google where he took charge of developing business relationships with major accounts in the automotive industry. Then, in 2018, he finally returned to Renault as Director of Strategy & Business Development.
The major Alpine projects
The mission that awaits him at Alpine is colossal. In particular, he will have to relaunch the brand’s sales, by managing the expected expansion of the range as well as possible (in particular we are talking about the arrival of an SUV and three new electrified models). At the same time, it will also have to install Alpine as a strong sports brand, like the new sports flag bearer of the Renault group.
And that’s not all since he will also be asked to make Alpine shine on the field of competition, whether in Formula 1, with the birth of the Alpine F1 Team, or in endurance, for the return of the brand in the premier LMP1 category. We wish him good luck …
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