Renault presented the brand’s new strategy under the leadership of Luca de Meo, which has a suggestive name: Renaulution. Along with this, the French presented the Renault 5 Prototype concept, which is the new image of the brand.
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Renault kicks off the new era under the leadership of Luca de Meo by presenting the Renault 5 Prototype concept, a modern reinterpretation of the iconic French model. It will, of course, have electric propulsion, thus marking the increased ambitions of the French brand in the field of electric mobility.
As the name suggests, the Renault 5 Prototype is at an advanced stage in the development of the future Renault electric model. It will compete with other retro-inspired models on the market, including Honda e, Fiat 500e or Mini electric. However, the head of Renault, Luca de Meo, promises a much more affordable selling price. Renault goes further and talks about the “democratization of the electric car” in Europe.
The familiar silhouette of the Renault 5 was brought into the 21st century by the bright signature of the headlights and taillights, as well as other contemporary design elements. Renault 5 Prototype is a compact city vehicle, full of charm, which propels in the future one of Renault’s timeless successes and gives it a modern look, 100% electric.
Renault 5 Prototype, a new image of the French brand under the baton of Luca de Meo. Renaulution!
The car retains the sympathetic air of its predecessor, with a very “pop” yellow body. The modern approach is evident in the chosen finishes and materials, which are inspired by the world of electronics, furniture and sports. The styling elements taken from the original design hide very modern functions: the air intake in the hood hides the loading hatch, the rear optical blocks incorporate aerodynamic deflectors, and the fog lights in the bumper have become daytime running lights.
The interior was not presented, just as the interior of the Dacia Bigster concept, launched at the same time, was not presented. From the photos you can see a transparent digital panel above the dashboard. Equally mysterious are the technical details of the future model. Certainly, the time has been too short since the arrival of Luca de Meo and Gilles Vidal at Renault for Renault 5 Prototype to take a more concrete form.
We don’t know if the future series model will have the same numerical name, or will be launched as a successor to Clio or even Zoe. What we can guess is that this will be a small class model, made on the CMF-B EV electric platform.
In its range, Renault will seek both to electrify and to optimize its product mix. A repositioning will allow the brand to regain a prominent place in the C segment, while consolidating its leading position in the B segment. 14 new models will be launched by 2025 (seven electric and seven in the C and D segments) with the ambition that these top segments account for 45% of sales by the same year.
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