Reuters, citing insiders, told about the plans of the new CEO of Renault Lucius de Meo to reincarnate the popular Renault 4 and Renault 5 hatchbacks in the image of modern electric cars, but with an appearance inspired by their classic predecessors. Such a move should strengthen the company’s position in the niche of compact electric models, where it has already become familiar Renault Twingo ZE and Renault Zoe… The company announced its intention to cut costs by two billion euros, but this does not mean that new projects will become a victim of savings. On the contrary, unexpected replenishment in the model range, brands will contribute to the overall rise in sales.
The Renault 4 hatchback has sold more than eight million worldwide, so that the heir, if it comes out, will be able to rely in advertising on the rich history and image of a real people’s passenger car. The same report mentions a plan to create three electric cars under a sports brand Alpine… More details are likely to be revealed on January 14 when Renault boss will officially come out with the group’s new strategic plan.
The upcoming transformation of the Alpine brand is entrusted to a new CEO. Since January 11, 45-year-old Laurent Rossi, who is also the director of strategy and business development of Groupe Renault, has become him. Rossi will concurrently lead all of Alpine’s motorsport activities, including the Formula 1 team. The appointment is linked to the departure from Renault Group of Formula One boss Cyril Abiteboul (right), who played a key role in Renault’s return to Royal Racing. The team changed its name to Alpine F1 this season. Former head of Alpine Cars, Patrick Marinof, the firm has not announced anything.
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