Remember the Essential brand? Nothing by Carl Pei seems to want to revive her

The year of 2017 started and Andy Rubin, the “father” of Android, was preparing to launch a new brand and a new smartphone: Essential Phone. This promising top smartphone and robust construction was, in fact, a failure and so was entitled to successor. Finally, 2020 was the time to announce the end of the company.

But can Essential rise from the ashes? The Nothing company of Carl Pei, co-founder of OnePlus, may have a say.


Nothing by Carl Pei acquires Essential brand and logo

Andy Rubin’s Essential may have a second chance in the mobile technology market. Nothing, the new startup by OnePlus co-founder Carl Pei, acquired the company’s brand.

According to the international press, Andy Rubin transferred ownership of Essential’s trademarks and logo to the new Chinese company, on January 6, 2021. The information can, moreover, be consulted in the database UK intellectual property department.

Essential also had several patents in its possession, however, it is not known if Nothing has also acquired them. Much less is known about the purpose of this acquisition of the brand and the respective logo.

Remember the Essential brand?  Nothing by Carl Pei seems to want to revive her

From “nothing” to “essential”

Nothing was presented as a startup based in the United Kingdom on January 28th. Carl Pei assumes himself as the face of the company, given its relevance in the business world acquired with OnePlus.

At the time, not much of the type of products that were being prepared was revealed, but Pei said that initially they would launch a very simple product, headphones. However, the big goal is to offer the complete and integrated ecosystem of smart products.

It is not surprising that Nothing will bet on the launch of a smartphone, considering all the knowledge of Pei in this market. Furthermore, the genesis of Nothing and OnePlus itself is the same. Both companies experienced much of the power of passionate fans. However, the destination was completely different …

Meanwhile, by the end of the month, the Pei startup should make known some products that it will be developing to reach the market in the second half of the year.


Source: Pplware by pplware.sapo.pt.

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