Reels: Rewards for original content and monetization update

If you want to earn real money with reels, you should rely on original content. New rewards as part of the Reels Play Bonus program can help Reels Creators in particular make big money on Facebook.

Meta has a whole bunch of updates for Reels Creator announced. For example, Facebook creators who are part of the Reels Bonus program can look forward to a new Insights page and the opportunity to earn up to $4,000 a month with challenges – provided their content is original. In addition, overlay ads will be available to even more creators in the future.

More insights for Reels Creator on Facebook

With rewards for original content, Facebook and Instagram want to counteract the abundance of recycled content from TikTok and Co. – and ensure that self-created content is rewarded more than content that is reposted from other accounts. This is how Instagram boss announced Adam Mosseri recently indicated that Instagram wants original content to rank better than content that is only shared:

If you create something from scratch, you should get more credit than if you are resharing something that you found from someone else. We’re going to do more to try and value original content more, particularly compared to reposted content.

Facebook also offers rewards for original content. For example, Reels Creators on Facebook who create and post original content can become part of the Reels Play Bonus program. To give them a better overview of the performance of their reels, Facebook is now rolling out an insights page specifically for Reels Play Creators.

Earn up to $4,000 a month with Challenges

As part of the bonus program, Facebook has also launched challenges – a way for creators to earn money with original content in a fun way. Every month, creators can participate in a series of consecutive challenges. As an example, Meta cites the possibility of earning $20 when five reels reach 100 plays. Once this challenge is completed, the next one will be unlocked.

Overall, creators can, at least in theory, earn up to $4,000 a month just from the challenges. The bonus program – and with it the opportunity to take part in the challenges – is currently only available to selected creators.

Overlay ads for more creators

Another update concerns the recently launched overlay ads for Facebook Reels. These are to be tested with an even broader mass of creators in the future. Instagram creators, for whom the new ad format is also being tested, can also be happy: With the soon-to-be-available option of posting Instagram reels on Facebook, they can also receive a portion of the revenue generated by overlay ads here.

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