A new survey from the tech company Refurbed shows that the Danes have not yet adopted recycled electronics, even though there are great benefits to be gained in terms of both climate, wallet and accessibility.
Many Danes have long since cut back on red steaks and air travel in the name of the climate.
But few think of buying recycled electronics when the iPhone or PC needs to be replaced. This is according to a new study from Refurbed, Europe’s fastest growing online marketplace for recycled electronics.
In the survey, which was conducted via YouGov among 1,004 Danes, almost half (47 percent) answered that they had never considered buying recycled electronics. Only 25 percent have previously invested in a refurbished smartphone, laptop or other IT equipment.
And it is surprising that the otherwise climate-conscious Danes have not adopted recycled electronics to a greater extent, believes Emma Jefelt, spokesperson for Refurbed in Denmark. Because it is both an easy and cheap shortcut to lowering your own climate footprint.
“The electronics industry accounts for approximately three percent of the world’s total CO2 emissions, and when equipment ends up in the bin or collects dust in a drawer, valuable and scarce resources such as gold, silver and copper are wasted. By buying a refurbished iPhone rather than a new one, you reduce CO2 emissions by up to 78 percent, studies show. It is actually something that matters in the big picture.”
At the same time, the recycled products are both cheaper and easier to acquire in a time that is otherwise characterized by supply problems and scarcity of many essential components, she points out.
The Danes do not believe in quality
However, Refurbed’s investigation points out that part of the explanation for Danes’ lack of interest in recycled IT may be due to a prejudice that the quality of recycled products is lower than factory new ones. In the survey, only 29 percent answered that they consider recycled electronics to be as good as new. 46 percent perceive recycled IT as less good.
“Unfortunately, we experience that many people have prejudices about the quality. And that upsets us, because a refurbished device works exactly as well as a new one, as we thoroughly quality test all products before they come back on the market. So it is only the cosmetics that reveal the difference. That is why there is also both the right of return and guarantee when you buy refurbished products, just like with new ones,” says Emma Jefelt from Refurbed.
Source: IT-Kanalen by it-kanalen.dk.
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