CIRP conducted a study to understand how many iPhone buyers in the US are from Android.
The survey proves that Apple is attracting the largest number of Android switchers in the last five years, confirming a positive trend also linked to the fact that the average selling price of an iPhone is now around 1,000 dollars in the United States.
As you can see from the graph below, 15% of new iPhone owners said they had an Android device as their last smartphone. This is a 4% increase over what CIRP recorded last year and 5% more than the data observed in 2020 and 2021.
Two percent of new iPhone buyers said they were from a “basic” phone or “other” device. As many as 83% said they came from another iPhone.
The last time he switcher da Android accounted for 15% of new iPhone buyers was in 2018. The highest rate of switchers over the past nine years was 21% in 2016.
Which of you has made this leap in the last few years and how do you feel about it?
CuriositySource: iPhone Italia by www.iphoneitalia.com.
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