In 2021, the market for smartphone 5G it has been dominated by a brand that no one expects. No, it’s not about Samsung, nor of Xiaomi, which has also increased its popularity exponentially among users around the world. The brand in question, in fact, is really, a real “pioneer” of the growth of this segment with an increase that exceeds 800% (831%, precisely).
Over the past few months, the demand for 5G smartphones has increased especially in Western Europe, America, Japan e China, that is to say in those countries where the 5G infrastructure works best. The analysts of Counterpoint Research they believe that this significant leap recorded by realme is due to the wide choice of models (from the cheapest to the top of the range) with which the brand is literally dominating the market.
Another winning strategy involved the aggressive marketing of which realme is a “master”. Commenting on the growth figure in general, the research director Tarun Pathak he has declared: “5G as a technology has established itself much faster than its predecessor. As 5G technology continues to evolve, we enter the next phase of growth supported by the maturation and expansion of the device portfolio “. According to Pathak, realme’s exponential growth in this market is due, as we said, to his multichannel marketing strategy, as well as its wide range of devices for all budgets.
About the regional dynamics, Varun Mishra, Senior Analyst, found: “In India, realme’s 5G sales grew 9519% YoY; more than in all other regions. This growth is particularly notable in a country where the 5G network has yet to be rolled out. India was followed by the China, where 5G sales grew 830% year-on-year […]. The third highest growth came from Europe. Additionally, realme’s 5G growth in emerging markets has positioned it well for the future as well […]. Convenience and accessibility will continue to be crucial for all OEMs to capitalize on the great 5G opportunity “.
Source: Tom's Hardware by www.tomshw.it.
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