Ready-made food deliveries that have helped catering companies get through the closures and promotion

Final Wave: Five straight for farmers in the field

“I established the ‘Nahala’ catering about five years ago in Moshav Yated, first for home meals and later we grew up for events and celebrations. It is a boutique catering for events up to 200-250 people, and that is its charm. There is a dairy and meat kitchen, and the menu is tailored to each customer’s preference. Until the arrival of the corona we did at least three or four different events a week, with everything going through my hands.In the first month of the first closure I was under pressure because fully skilled in future events we went down to zero activity and it was not clear which direction it was going. About my small and skilled team. “

“When I realized that the livelihood was no longer going to be the same, I decided to take action: regular lunches for farmers in the area, which they lacked, because the restaurants were also closed. They come to me and collect the five for workers during the harvest, or we come to them with the five. For a while I also started a small brand called ‘Nahubash’, which in Moroccan is ‘my soul’ – homemade food in branded boxes that can be frozen, for those who sat at home in closures and no longer had the strength to cook – mosca, stuffed peppers, fish patties and other dishes from our menu “Dishes as needed. The two initiatives helped me keep my head above water.”

“From the end of the third closure, when I realized that although catering is my vocation and joy, it is not enough – I also started cooking breakfasts and lunches for vital institutions and organizations that continued to operate during the closures and the Wall Guard. This was in addition to social events, such as aliyahs, birthdays and alliances. “This period taught me that creativity and belief in what I sell allow me to succeed in any situation. Recently the diary has been refilled, and we have already done an event for 250 people, and it was a great pleasure to pamper such an amount of people after more than a year.”

The author is the owner of “Hanachala – Custom Catering”. Moshav Yated, MA cluster. Tel: 053-7518696

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Ronen Cohen Aliba Halls (Photo: Private)

Ronen Cohen: The diary is full, but the events are limited

“I have been involved in two areas – a farmer for 30 years with a farm in Moshav Ohad that grows mainly tomatoes and peppers, and the owner of the Aliba events complex, which is in Aramaic ‘Al Halev’, which I established more than seven years ago in Ofakim with Zeev Danino’s partners. 12 dunams and includes a hall that holds 1,500 people with the possibility of splitting and a large and beautiful garden. I did not come from the field, but it’s something I always wanted, because I am a person who is connected to people and loves to entertain. In terms of food and serving, I think we brought something new to the south. Which is conducted in the most professional and respectful manner with the customers. “

“Until the Corona arrived, we employed about 200 people a month – waiters, cooks, cleaning and maintenance workers, event managers, etc. Then on March 10 last year everything stopped – and from then until April 29 this year there was not a single incident here. “Both because there was uncertainty about the future and also because the policy is to bring vegetables from Turkey without compromising Israeli agriculture.”

“After the Omer count was over, we managed to hold several events. But then Operation Wall Guard began, and my economy made headlines after a missile fired from the Gaza Strip hit the residence of my Thai workers, killing two and wounding eight, one of whom is still hospitalized. We live in the council. Regional cluster, which has snatched close to a thousand launches.I would like to point out the Thai Embassy, ​​whose people came to cheer on the workers and us and did above and beyond.On the other hand, we had to cancel events again.In the last two weeks the booking diary is filling up, but people are still worried, which is one reason “My heart goes out to the young couples who already want to start a family and have to start all over again.”

The writer is a co-owner of the “Aliba” events and conferences complex. Afikim Park in the Negev, Ofakim (near Gilat Junction). Tel: 08-9576095

Itai Tzur Business Consultant (Photo: Private)Itai Tzur Business Consultant (Photo: Private)

Itai Tzur: To locate new business environments

“A business, small or large, is constantly looking for certainty, to plan and especially to act accurately and efficiently. But the recent situation dictates a completely different reality for us, one that is difficult to plan two steps ahead. Businesses in the Gaza Envelope have been living in this reality for over a decade. “That is, reality will remain chaotic. Therefore, a business operating in such a complex and vague environment should recognize this and start operating accordingly. In any case, do not cry over the spilled milk, look ahead and try to find new opportunities that contemporary reality produces.”

“Also, think about how to leverage your existing resources and benefits to build new products and services, with a quick response to market needs. It is advisable to look for collaborations with suppliers, customers and even your competitors, because they can create significant added value. Also try to find business environments. “News, instead of going wrong. Even in this case, when you enter a new and unfamiliar business environment, it is advisable to seek the help of experts who know it well.”
The author is an expert in consulting and training business skills and a lecturer at the Center for Financial Growth at Bank Hapoalim

Avital Dadon, director of the business department at the Ofakim branch of Bank Hapoalim (Photo: Private)Avital Dadon, director of the business department at the Ofakim branch of Bank Hapoalim (Photo: Private)

Avital Dadon: Adapting the credit structure to needs

“The spread of the corona virus has affected a large number of industries in the economy, which have experienced significant disruptions in business activity. The most significant disruption has been experienced by industries that depend on a gathering for their activities, such as events, which faced many restrictions and even cessation for long periods. The days of fighting against the Gaza Strip, which came before the recovery from the Corona crisis, also took place. “

“All of this teaches us how important it is to be prepared for any situation and to run the business responsibly and intelligently under conditions of uncertainty. Business owners are now learning to reinvent themselves and make adjustments to current realities in various aspects of business management, especially in terms of expected revenue and cash flow planning.” We must adapt the credit structure to the needs of the business in advance, manage a healthy cash flow and save money for unplanned events. “
The author is the director of the business department at the Ofakim branch of Bank Hapoalim

Against the background of the gradual exit of the economy from the Corona crisis, Maariv and Bank Hapoalim in a special section, which aims to reveal and accompany business stories from various industries, and provide knowledge and guidance for optimal coping in times of crisis and uncertainty. Every week we will present you business stories from different fields and regions, along with professional tools and tips on how to succeed in business and finance during this challenging period. The information is correct at the time of publication, and does not constitute advice or a substitute for advice that takes into account the needs of each person and is tailored to him personally.
The foregoing does not constitute a credit offer, granting a loan and / or deferral of payments subject to the approval of the Bank and its terms. Failure to repay the loan may result in a charge on arrears interest and enforcement proceedings.

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