Re-start convincing users with WhatsApp

To dampen some moods and curb the mass exodus of users, communication strategy Facebook-owned WhatsApp in connection with the new terms of use, which take effect in May. In its own view, the company is primarily making small technical changes to the app and its privacy policies that marginally affect hundreds of millions of active users, and its first-round, ultimatum-like communication has caused a huge uproar among registrants.

In early January, WhatsApp began warning users in a pop-up message that if they did not adopt its new privacy policy by the designated date, they would no longer be able to use the app. Although the policy changes were primarily for business and private users, there were concerns about sharing data with Facebook – including that WhatsApp contains almost all personal information, including the phone number, IP address, and other device information used in the app. you can share it with the parent company, which you can use to develop your own services.

For winter peeking

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The information message about the changes was received quite annoyingly by millions of users, as a result of which WhatsApp was forced to explain in a blog post, which also hastened to reassure users that no one will suspend their account on February 8 – but by May 15. the ultimatum originally designated remains valid.

This date continues to be adhered to by the service provider, which is now trying to dispel any doubts expressed so far by users through a new, more detailed pop-up banner. WhatsApp adds in another blog post yesterday that the company is aware that rival platforms are trying to persuade users to switch services – in this regard, WhatsApp warns that there are rivals that do not use endpoint encryption by default, however – misleadingly – they claim they don’t see users ’message flow.


Source: HWSW Informatikai Hírmagazin by www.hwsw.hu.

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