Re: Make: Cult advertising redesigned as TikToks

With the Re: Make campaign, trend platform TikTok puts popular ads in the spotlight as TikToks – and calls on the community to create similar remakes.

Advertising on TikTok was hardly an issue for many brands a year or two ago. The huge platform has now become an integral part of the repertoire of social media and has become an indispensable part of many an advertising mix. In particular, the creativity of the user enables advertisers to take a completely new approach. Now TikTok is starting the Re: Make campaign and adapting older popular commercials. These are being re-filmed as TikToks and are intended to stimulate the community’s imagination at the same time. This is a great opportunity for the brands involved.

“You’re not you when you’re hungry” – Snickers, Skittles and Old Spice as sample ads for new Re: Make TikToks

Advertising influences our culture. Slogans and quotes from well-known clips are not only reused on social media, but also in everyday life. With that in mind TikTok mit Re: Make now called to re-stage popular advertising clips. Together with some brands and agencies, the social platform has already redesigned three well-known ads with the latest TikTok creators.

On the one hand, there is the well-known Snickers Super Bowl ad from 2010 with actress Betty White, who introduced the later successful campaign in Germany with the title “You are not you when you are hungry”:

The ad was named one of the top five Super Bowl ads by USA Today and has won 47 Cannes Lions to date. TikTok creator Ross Smith reissued the ad together with his grandmother:


You really shouldn’t hit the gym when you’re hungry @domitrick @snickersbar #SnickersPartner #BettyWhite #TikTokReMake

♬ original sound – Ross Smith

On the other hand, TikTok has taken up the famous Skittles Touch campaign by Mars from 2007:

The TikToker Maddi Winter has now presented her own version of the unfortunate interpretation of “Touch the Rainbow” on the platform:


not me dissolving an entire building🙃 #SKITTLEStouch #tiktokremake #ad

♬ skittles touch official skittles – skittles

In addition, the campaign “The Man Your Man Could Smell Like” (originally with football and model star Isaiah Mustafa) was staged by Old Spice. This campaign was also published in 2010 and won over 100 awards worldwide.

Now the creator Munya Chawawa has reinterpreted them on TikTok for Old Spice:


What’s better than a man smelling of Old Spice! Ain’t that right @munyachawawa #fyp #OldSpiceCaptain #foryourpage

♬ original sound – Old Spice UK

The new hashtag aims to encourage the community to publish ad remakes

Under the hashtag #TikTokReMake Various creators can publish their own clips for the popular campaigns. So far, this hashtag has already generated over 70 million views shortly after the campaign started. Well-known creators also contribute to this, offering their own versions of the ad re-enactment. For example influencer Kris HC (@kallmekris), who has over 33 million followers on TikTok:


#stitch with @skittles All the usual characters seem to have the #SkittlesTouch now #ad #tiktokremake

♬ skittles touch official skittles – skittles

Now, not all videos that are posted on TikTok with this hashtag are actually linked to one of the famous campaigns. But for the brands, the idea of ​​recycling well-functioning content is still beneficial. Old Spice, Snickers and Skittles are once again a major theme on the popular platform. That could lead to increased demand; Because not only advertising, but also social media such as TikTok shape our culture. Kinney Edwards, Global Head of Creative Lab bei TikTok, sagt:

We’re excited to be partnering with three legendary brands, creative agency BBDO and The Hive (Mars Wrigley’s in-house social team), to revisit some of the most celebrated campaigns in advertising history, and to see TikTok creators breathe new life into these beloved brands‘ award-winning creative.

Under the hashtag #TikTokReMake you can get an impression of the new clips for yourself or post your own interpretation online. TikTok would like to include more famous commercials in this campaign soon. Whichever brand is involved, it should get a lot of attention as a result. And the cooperating brands know how to follow the TikTok motto: “Don’t Make Ads. Make TikToks. ”- although in the case of Re: Make it comes down to roughly the same thing.

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