As it positions itself as one of the automotive industry’s Web3 leaders, Renault wants to offer its community a unique and personalized experience with its new RACING SHOE5 collection. This includes 960 NFTs which are each associated with a physical pair of sneakers.
Renault is a car manufacturer that is once again showing its ability to innovate by embracing the codes of web3, the new decentralized internet based on the blockchain. The French diamond brand has just launched a collector’s edition of sneakers inspired by the mythical R5 Turbo, called RACING SHOE5. These shoes are certified by NFTs, unique and traceable digital tokens on the blockchain.
RACING SHOE5: sneakers with a retro-futuristic design
The RACING SHOE5 are sneakers with a retro-futuristic design, which pay homage to the R5 Turbo, the emblematic rally car of the 80s. For this collection, Renault has declined them in six models (one of which was designed by the R3NLT community based on the R5 TURBO 3E), each taking up the color codes and patterns of the car’s bodywork.
The shoes are made in Europe from noble materials and LWG-certified leather, a label that guarantees production that respects the environment and animal welfare. They are sold at the single price of 265€ on the site nft.renault.com from May 17. The R3NLT community, however, enjoys privileged access to these unique sneakers 48 hours before the sale to the general public.
The RACING SHOE5 are not just sneakers: they are also digital objects. First, each pair is accompanied by a digital passport in the form of a unique and tamper-proof NFT which attests to the ownership and authenticity of the shoes. This digital passport, accessible from an NFC chip hidden in the tongue of each pair, also allows you to consult the technical characteristics and the manufacturing process of the product.
But above all, each physical pair comes with its representation in digital art. It is also the latter that will officially serve as a sesame for owners to buy their pair of shoes. You will first need to connect an electronic wallet (MetaMask, Coinbase Wallet, Torus) to retrieve this NFT certificate and validate the physical order. Otherwise, you can also opt for a Google / Discord connection and payment by credit card.
Once in possession of this NFT, the owner can always choose to keep it or resell it on NFT marketplaces such as Opensea. A few NFTs from the group’s first collection, entitled genR5 and put on sale on the occasion of the 50th anniversary of the Renault 5 in December, are available for resale on marketplaces.
An immersive virtual store
To find out more about the RACING SHOE5, Renault has imagined a unique experience in its R3NLT space. This is the brand’s first 3D virtual store that offers a memorable sound and visual experience.
After choosing an avatar, the visitor can explore the showroom, admire the different models of sneakers displayed on illuminated podiums and access information on each collection. An advanced augmented reality solution allows the shoe to be virtually tested on its foot.
Arnaud Belloni, Marketing Director of the Renault brand, welcomes this unprecedented approach: “to live the RACING SHOE5 experience is to walk through the doors of our first virtual store dedicated to our collector’s edition of sneakers”also stating that “the R3NLT program means choosing a unique relationship with the Renault brand!”.
With its R3NLT ecosystem and already two drops to its credit, Renault is positioning itself as a Web3 leader in the automotive industry, offering products and services that combine performance, design and durability. This new RACING SHOE5 collection is a concrete example of this vision which aims to create a new relationship between the brand and its customers – based on trust, transparency and personalization.
To access the sale of sneakers, it’s this way.
Source: Journal du Geek by www.journaldugeek.com.
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