Quiet popularity amid strong large SUVs… Venue, will the growth continue?

Hyundai Motors’ entry SUV’VENUE’ emblem © News1
Hyundai Motor Company’s small sports utility vehicle (SUV) Venue is showing its presence by selling more than 10,000 units despite the steep rise in mid- and large-sized SUVs.

According to the Korea Automobile Industry Association’s domestic statistics on the 16th, SUV sales of five domestic finished cars of Hyundai, Kia, Renault Samsung, Ssangyong Motors, and GM Korea in 2020 were 61,5983 units, an increase of 8,1569 units from 53,4414 units in 2019.

By size, large (2.0L or more) 22,344 units, medium-sized (1.6L or more and less than 2.0L) 109423 units, and small (less than 1.6L) 285,945 units were sold. In particular, in the case of large SUVs, they led the box office by selling nearly twice as many as 10,4746 units in 2019.

The small size increased by 6,771 units from 2019 (225,174 units), while the medium sized unit decreased 94,474 units from 2019 (2,03897 units). It is interpreted that the demand for medium-sized vehicles has shifted to large as the recent launch of new cars in the semi-mid-sized and above has grown larger than the previous models, and as the preference for leisure activities such as car parking (resolving accommodation in the car) has increased. The small SUV market also stands out. Last year, the Kia Seltos (40,9481 units) sold the most compact SUVs. Next are Renault Samsung XM3 (33,4091 units), Hyundai Kona (31,902 units), Kia Niro (21,239 units), and GM Korea Trail Blazer (2,887 units). Although it could not be uploaded, the quiet growth of Hyundai Venue stands out.

Venue is the youngest member of Hyundai’s SUV family, including Palisade, Santa Fe, Nexo, Tucson, and Kona. In 2019, when it debuted, it sold 16,867 units. Last year, it sold 17726 units, an increase of 859 units. Above all, the Venue’s sales of more than 10,000 units are remarkable, with Tivoli, a leader in small SUVs, falling from 9431 units in 2019 to 6135 units last year.

With a length of 4040mm, the Venue is significantly smaller than its competitors Seltos (4375mm), XM3 (4570mm), Tivoli (4225mm), Trax (4255mm), and Trail Blazer (4410~4425mm). The so-called’big thing works’ goes against the trend of SUVs.

The quiet growth of Venue is an evaluation that Hyundai Motor’s strategy targeting millennials (a generation born between the early 1980s and early 2000s) worked. Millennials have realistic and personal values.

Venue is a car optimized for the so-called one-person lifestyle. 1.6 Gasoline engine and next-generation powertrain combined with SmartStream IVT (Continuous Transmission) are installed to provide the best fuel efficiency (13.3~13.7km/ℓ) and performance in its class. All.

In addition, it has safety specifications such as forward collision avoidance assistance, lane departure prevention assistance, driver attention warning, and high beam assistance. In addition, it also has a variety of customized products (a kind of customized service) to meet the personal preferences of customers, such as infrared knee warmers, pet packages, air-inflated air curtains for auto camping, smartphone Internet of Things (IoT) packages, and premium speakers.

In 2021 Venue, the smart trim (basic trim) is equipped with artificial leather seats, heated front seats, electric folding, outside mirrors (including LED turn signals), and smart stream IVT (variable transmission) as standard, and navigation wireless. The infotainment system was reinforced by adding an update function (OTA) and an 8-inch display audio wireless connectivity function.

An official from Hyundai Motor said, “Last year (including Hyundai), there were many SUV models that were competing in other brands as well.” “Leisure activities and leisure life are on the rise, but there was no small class (like Venue). It is difficult to predict this year, but I think it could be a reasonable option.”

(Seoul = News 1)

Source: 동아닷컴 : 동아일보 전체 뉴스 by www.donga.com.

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