Roku has now confirmed that it will take over the rights to the exclusive content of the failed social video platform Quibi. Over 75 shows are to be offered at no extra charge from 2021.
Recently, streaming provider Roku’s interest in Quibi’s content became public. The company is now confirming that all of the content on the platform, which started with high hopes and a huge investment in 2020 and discontinued a few months ago, will be purchased. From an as yet unknown point in time this year, various shows with stars such as Idris Elba, Kevin Hart, Liam Hemsworth, Anna Kendrick, Nicole Richie or Chrissy Teigen will be available for users of the Roku Channel.
Is Roku paying less than $ 100 million for Quibi’s content?
Roku not only makes devices for a streaming experience, but also offers a streaming service itself, the Roku Channel. However, the content that Roku makes available there comes from third parties. With the purchase of the rights to Quibi Content, the company can expand its portfolio with its own exclusive content; and thus possibly win more subscription customers. About buying the rights to the various shows like Chrissy’s Court, The Hart Dummy, Flipped, Most Dangerous Game, Punk’d, Reno 911!, Survive and others have been speculated last.
Now is explained on Roku’s blogthat the hundreds of hours of new content from 2021 will even be offered to users of the Roku Channel at no extra charge. The company is still in the preparatory phase, so a specific starting time for the content will only be published soon. Users can access Roku for streaming via the Roku devices, the Roku Channel App and also via the Roku Channel on the web.
With the inclusion of the exclusive content, Roku would like to increase the attractiveness of its own offer in the diverse and highly competitive streaming market. For the purchase of the Quibi content according to the Wall Street Journal less than 100 million US dollars flowed. A source close to the company is said to have even spoken of “significantly less” than 100 million. For Quibi, which was able to gain around 1.75 billion US dollars in investments before its start, the financial compensation for the once highly traded series is disappointing. For Roku and the Roku Channel, however, this deal could prove to be an efficient growth boost. But that will only be revealed when the content goes online on the Roku Channel later this year.
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