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After a pitch, T-Mobile Netherlands has chosen qontent matters as its new content partner. The office from Amsterdam is going to work for the brands T-Mobile, Tele2 and Ben.
With three brands and a significant network of suppliers, it was time to streamline the activities and thus create more synergy. To this end, a pitch for the new creative lead agency was not only organized last year, but the search for a content partner was also started.
qontent matters will, among other things, work on translating T-Mobile’s brand positioning into a content strategy. The blog, which will soon be renewed, is central to this as a communication channel. All campaigns and content are produced in-house by qontent matters in order to use time, knowledge and budget as efficiently as possible.
In addition to developing online campaigns, the agency is also working on developing a so-called always-on content strategy, in which blogs, videos and social content are produced and distributed. The first qontent matters work for the three brands went live at the end of last year for Ben and Tele2.
Source: Nieuws – Emerce by www.emerce.nl.
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