PUMA sports brand has teamed up with internationally acclaimed model Winnie Harlow to launch the latest swimwear and lingerie collection in a campaign to boost women’s confidence and courage. The campaign is part of the platform PUMA “SHE MOVES US“which celebrates and inspires women around the world.
The underwear and swimwear produced by PUMA together with its subsidiary stichd® is intended for all women and girls. The collection brings combinable tops and bottoms in bold colors, which are made of more sustainable materials.
The underwear Winnie Harlow wore in the campaign includes a soft reinforced bra and seamless hipsters, a luminous top with a neckline and luminous organic cotton panties. The collection also features a one-piece recycled nylon swimsuit, bandeau top and V-shaped panties made of recycled nylon, high-waist shorts made of recycled polyester, a pleated top and shorts with a high waist made of recycled nylon.
“I love my PUMA family and I am grateful to be part of the “She Moves Us“. Representation is so important and crucial. It’s something I’ve been pushing for since I started in the industry. It’s refreshing to work with a brand like PUMA that shares the same values, “says Winnie Harlow.
Through the “She Moves Us” platform, PUMA brings together its ambassadors, who connect with women around the world, to initiate a debate on topics that are crucial for both girls and women today. “I hope to help open the door a little further for other women to go through. My mentors have done it for me and my ambition is to do the same for others. I want to continue to help promote self-confidence, inclusion and acceptance,” Winnie added. Harlow.
Selected products from the Radiate Boldness swimwear and underwear collection will be available during May at Puma.com
Source: MODA.CZ – Pánská móda, dámská móda a vše ze světa módy by www.moda.cz.
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