PUMA will help protect forests and forests through a partnership with the environmental organization Canopy

photo: courtesy of PUMA

The goal of the PUMA brand is to use exclusively recycled or certified materials for all its cardboard and paper packaging by 2022, thus ensuring that they do not come from the indispensable forests of our planet. The viscose used in PUMA products must come from top fiber manufacturers, who are regularly audited and then evaluated by Canopy in their Hot Button Report. By purchasing exclusively from suppliers with the highest rating from Canopy, PUMA avoids the risk of using materials from forests and endangered forests.

“Forests and forests play a key role in maintaining water on the planet and absorbing carbon.” said Stefan Seidel, Director of Corporate Sustainability at PUMA. “Thanks to our Forrest Policy program, we will ensure that PUMA contributes to the protection of endangered forests and forests.”

photo: courtesy of PUMA

In partnership with Canopy, PUMA has also joined the Pack4Good and CanopyStyle initiatives to strengthen supply chains while saving forests. They also bring alternative solutions in major production areas, such as the production of viscose and packaging materials.

“We are really excited to have such a major sports brand as PUMA joined our CanopyStyle and Pack4Good initiatives.” she stated Nicole Rycroft, CEO of Canopy. “Transforming unsustainable supply chains is essential for preserving forests and forests, protecting biodiversity and stabilizing the world’s climate. PUMA strives to be the industry leader in sustainability and today clearly demonstrates this leadership. ”

photo: courtesy of PUMA

The PUMA brand has long been trying to move its production in a greener direction. Another of its activities under sustainable commitments is that by 2025, 9 out of 10 PUMA products across the portfolio will be made from more sustainable materials. In 2021, the brand also launched several new sustainable collections. When creating the ReGen collection, she looked for a way to reuse waste. Footwear, clothing and accessories are made from industrial waste generated during the production of PUMA products and other recycled materials. The Exhale collection, created by model Cara Delevingne, then uses recycled polyester to compensate for the carbon footprint.

photo: courtesy of PUMA


Source: MODA.CZ – Pánská móda, dámská móda a vše ze světa módy by www.moda.cz.

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