Brand Puma commits itself to protecting forests and forests around the world by gently obtaining paper, cardboard and viscose through a new partnership with a non-profit organization. environmental organization Canopy.
The goal of the Puma brand is to use exclusively recycled or certified materials for all its cardboard and paper packaging by 2022, thus ensuring that they do not come from the indispensable forests of our planet.
Hot Button Report
The viscose used in PUMA products must come from top fiber manufacturers, who are regularly audited and then evaluated by Canopy in their Hot Button Report. By purchasing exclusively from suppliers with the highest rating from Canopy, PUMA avoids the risk of using materials from forests and endangered forests.
Pack4Good a CanopyStyle
In partnership with Canopy, Puma has also signed up to the Pack4Good and CanopyStyle initiatives, which aim to strengthen supply chains while saving forests. They also bring alternative solutions in major production areas, such as the production of viscose and packaging materials.
The Puma brand has long been trying to move its production in a greener direction. Another of its sustainability commitments is that by 2025, 9 out of 10 Puma products across the portfolio will be made from more sustainable materials. In 2021, the brand also launched several new sustainable collections.
When creating the ReGen collection, she looked for a way to reuse waste. Footwear, clothing and accessories are made from industrial waste generated during the production of PUMA products and from other recycled materials. The Exhale collection, created by model Cara Delevingne, then uses recycled polyester to compensate for the carbon footprint.
Zdroj photo: Puma
Source: LUXURYMAG. Móda a módní trendy. 2018. by www.luxurymag.cz.
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