PUMA and Modibodi represent a line of women’s underwear for the menstrual period

photo: courtesy of PUMA

PUMA, together with Modibodi, believes that anyone who wants to do exercise or sports should be given the opportunity to stay active and play sports. This idea motivates the exclusive PUMA x Modibodi global partnership within the platform “She Moves Us”.

“Even in the 21st century, menstruation still prevents women from playing sports. Studies have found that girls’ participation in sports is falling from 69 percent (aged 11-12) to 45 percent (aged 13-15). In addition, disposable plastics from disposable hygiene products can pollute the environment for hundreds of years. “ she stated Erin Longinová, Global Director for RUN / TRAIN at PUMA. „As a global brand, we considered it important to contribute to solving this problem. The PUMA x Modibodi collaboration allows women to stay active without having to worry about leaks while reducing their monthly menstrual waste. “

photo: courtesy of PUMA

Disposable menstrual devices pollute the environment and are more expensive in the long run than their reusable and sustainable counterparts. The PUMA x Modibodi collection is designed to be reusable. It replaces the need for disposable pads and tampons, while providing women with maximum comfort, protection against odors and leakage of all fluids (not only menstrual). The patented Modibodi Modifier Technology ™ achieves this thanks to a soft merino wool top layer that wicks away moisture and sweat, a quick-drying absorbent microfiber middle layer that retains fluid and odor, and additional waterproof protection in the bottom layer.

“No woman should sit aside for menstruation or leakage,” he says Kristy Chong, CEO and founder of Modibodi. We are excited to be able to market this collection with PUMA and work together to normalize menstruation, dealing with the stigma that women cannot be active during menstruation or any other leaks. “

photo: courtesy of PUMA

As part of the global launch, PUMA and Modibodi will work with Women Win, a Dutch charity partner of the PUMA She Moves Us platform. Through the organization, the brands donate a pack of five panties to five girls and women in need. This package covers a woman’s monthly cycle and lasts up to four years at the same time. With the PUMA x Modibodi menstrual panties, women and girls will be able to continue to participate confidently in sports and life without fluid leaks in their way.

The first collection of PUMA x Modibodi menstrual underwear will be available online in May 2022.

photo: courtesy of PUMA

Source: MODA.CZ – Pánská móda, dámská móda a vše ze světa módy by www.moda.cz.

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