Publicis Groupe Benelux acquires Boomerang

Publicis Groupe Benelux acquires Boomerang. From now on, the agency will be integrated into Publicis Benelux, of which Jacco ter Schegget is CEO. Boomerang will continue to operate at its current location under its own name.

The four founders, Fikret and Eldin Fetahovic, Bo The and Alexander Veltman will all remain in their current positions and will report to Ter Schegget. Pierre Karsten will step down as a member of Boomerang’s supervisory board.

Boomerang and Publicis are no strangers to each other. Publicis is Heinekens’ creative agency, while Boomerang has been responsible for the social strategy for the same brand for years. Founded earlier this year, Le Pub, a new model agency that integrates data, creativity and tech, had Heineken as a customer.

During the collaboration for Heineken it quickly became clear that there was ‘a lot of respect’ for each other on both a professional and a personal level. ‘At Publicis they understand our ambitions, but they also understand that we are not a machine from which you take out some shiny parts and implement them in your own organisation,’ says Boomerang’s Fikret Fetahovic.

Source: Nieuws – Emerce by

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