Promotions Tab: Promote YouTube content just got easier

YouTube is testing a Promotions tab that allows creators to easily advertise their content through YouTube Studio instead of having to use Google Ads Manager.

YouTube simplifies the promotion of your own channel and content for creators and brands. The new Promotions tab in the Creator Studio allows them to plan and implement campaigns directly in the YouTube Studio instead of having to use the Google Ads Manager. the tab is currently in the test phase with a small group of desktop users.

Benefits for creators, brands and YouTube itself

YouTube says it has received feedback from creators that they want these tools to reach more viewers and grow their channel. The new Promotions Tab aims to be such a tool and simplify the workflow:

We’ve heard that creators want more tools to help grow their channel and reach a wider audience, so we are testing a simpler end-to-end workflow in Studio instead of through Google Ads.

Being able to access the option directly in the YouTube Studio alongside the other available management tools and performance stats could encourage creators and YouTube channel managers to start more promotions of their content. YouTube and parent company Google and Alphabet also benefit from the advertising revenue generated in this way.

Convert videos to shorts and other new features for creators

The Promotions tab isn’t the only new feature YouTube has up its sleeve for creators. The platform recently expanded access to “Other Videos Your Audience Watched”, from which small channels in particular can benefit. The function provides useful insights into the viewing habits of the audience. An interesting update for musicians is the platform’s new Music Revenue program.

Creators of YouTube shorts can also rejoice: With the new option “Edit into a Short” they can easily convert 60 seconds of a regular video into a short. The creation of short videos is worthwhile for both creators and brands: the format now has 1.5 billion active users per month.

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