We review the OTTs with the highest number of users, as well as the most viewed series of each platform from GECA.
GECA has presented the tenth wave of the Barometer OTT, which measures the habits and preferences of users over 18 years of age of the main video-on-demand platforms operating in the country. This points a record of users who have access to two or more services of this type, with 67.5% that only exceeds 69.9% in May 2020, in full confinement.
Netflix maintains leadership, with a 73.1% share, which represents a growth of 1.6 points more than in the previous quarter and its second best historical data. It is closely followed by Prime Video, with 69.9%.
Movistar + is in third place with 29.8% and its brand remains stable. For its part, the platform that has grown the most is Disney +, with 29.2% that positions it in fourth place. Compared to the previous wave, it has experienced an increase of 3.7 points. For the first time ranks ahead of HBO, which has 21.4%, having decreased 5.1 points.
Atresplayer maintains intact its record of the ninth wave with 6.7%. Thus, it is positioned with a comfortable advantage over Mitele More, which remains with 0.9% in eighth place, behind the 5.8% of Movistar + Lite. The Others group rose by 11.7%, encompassing entertainment and sports brands such as DAZN, Filmin, AppleTV +, StarzPlay, Rakuten or FlixOlé.
Netflix, Prime Video and Disney + are the best rated in terms of ease of navigation and usability, with 85.1%, 74.8% and 73.3%, respectively, who consider them good or excellent.
These three platforms are, at the same time, those that offer the most interesting series recommendations For the users. More than half of the users who have used Netflix (57.3%) and Prime Video (50.7%) state that they usually pay attention to the suggestions offered by these platforms, a percentage that stands at 44.7% in the case of Disney +.
The most demanded contents of OTT
‘La casa de papel’ regains first place among the most watched series on platforms after three waves without success. The 35.4% that it has achieved is its second best historical data within the GECA study.
Move from this position to ‘The one that looms’ (28.3%), which drops to second place and subtracts eight tenths from the previous wave. The podium is completed by ‘The Good Doctor’ (27.5%), a series that sneaks into the top 3 for the first time. ‘The people’ (19.4%), ‘Elite’ (19.2%) and ‘ Vis a vis’ (18.9%) are other nationals that triumph.
Among the novelties, ‘The Squid Game’ stands out, with 18.7%, above ‘Lupine’ (18.4%) or ‘Lady’s Gambit’ (17.2%).
The most watched series on Netflix, Prime Video, Disney + and HBO
Here are the most viewed series on Netflix in Q3 2021:
- The Money Heist
- The Squid Game
- Lady’s gambit
These are the ones that take the cake in Prime Video:
- The one that looms
- The Boys
- The village
- The Handmaid’s Tale
- Grey’s Anatomy
In Disney + the following are sweeping:
- The Mandalorian
- The Simpsons
- Falcon and the Winter Soldier
- Scarlet Witch and Vision (WandaVision)
Finally, on HBO they stand out:
- The Handmaid’s Tale
- Game of Thrones
- 30 coins
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Source: Marketing Directo by www.marketingdirecto.com.
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