Price comparison is the new variety

Have you recently had to choose a new broadband provider, new mobile subscription or something completely different?

Then you have most likely researched the market and used the various comparison services to get an overview.

Price comparison has become the new variety. Read about the trend and why we Danes are so happy to compare prices.

“Nothing like a great deal”

Most Danes are happy with “a good offer”, and the desire to save money or find the cheapest provider appeals to most. Price awareness is deep in many Danes and there is therefore no doubt that the need is present.

However, price comparison appeals not only to the price-conscious consumer, but also to everyone else who wants an overview of a given market. It can be broadband, unemployment insurance funds, loans, mobile subscriptions or insurance. In all cases, the overview is crucial for you to find the cheapest and best solution.

An overview you will never create yourself if you have to pass a large number of providers, write down their solutions and prices on paper before you make a decision. The simple and flexible presentation of services and products is at the heart of price comparison, and the reason for this has become so widespread.

Comparison services make it easy

All comparison services on the market are free to use as they live on commissions from their business partners. This means that you can easily and free of charge use their service to become wiser about the various companies and solutions.

Often with the ability to sort the view so that it is targeted based on your needs. It contributes to a good overview.

Imagine that you have to create your own overview by visiting the companies’ websites ?! How many would get it done? Really no one and it can lead to wrong choices and decisions.

Price comparison is the new variety

Price comparison is the new variety

Price comparison has become more and more widespread over the years, starting with Pricerunner and Kelkoo, as some of the first. Since then, there have been several opportunities and players, where comparison services such as Vision and FINDINO has arrived at. gives you the opportunity to compare unemployment insurance funds, broadband and loans, while makes it easy to compare unemployment insurance funds, loans and mobile subscriptions.

How much is there to save?

Haven’t you completely jumped on the bandwagon yet? Wondering how much you can save? Your options depend on your starting point and what you are comparing. On your fixed subscriptions, you can easily save DKK 50-100 per month, for the same speed or GB of data.

If you do it with both your internet and mobile subscription, it can quickly run up to a few thousand kroner a year. When it comes to loans, there is actually even more money to be saved. It is a service that affects your finances a lot, so here it is especially crucial that you do your homework properly.

It may take 1-2 hours more of your time, but if you save DKK 5-6,000 in costs, is it worth the time?

There are always different methods for how to find the lowest prices, but in most cases it is done through price portals that provide the overall overview before you can then go in depth with a specific product or service.

There is no doubt that price comparison has become a tool in the consumer decision-making process and that it will be so in the future.

Source: IT-Kanalen by

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