Prepare yourself now: Digital Bash EXTREME – Cookieless Targeting

The end of the third party cookies is imminent. The program of the Digital Bash EXTREME – Cookieless Targeting offers the ideal preparation for advertisers. Sign up now!

The advertising industry is in turmoil: Google is removing third-party cookies. With the decision of the search engine company, advertisers are now faced with a number of challenges. What is happening now and are there any sensible alternatives? In the Digital Bash EXTREME – Cookieless Targeting you will find out on September 29 from 9:30 a.m.how the future of the advertising world looks like, what alternatives there are and receive tips directly from the experts in the industry. Get one of the tickets now!

Secure live access and recording now!

Best practices, use cases and preparation tips from our experts

After a welcome by Marc Stahlmann, CEO of OnlineMarketing.de, Frank Puscher, founder of Speakers Delight, will moderate the morning. He introduces the first expert straight away. Niklas Lewanczik is an editor at OnlineMarketing.de and as such has reported on all developments in the industry. For the Digital Bash, he brought three use cases from the areas of DOOH, influencer marketing and podcast advertising, which show how cookieless advertising works.

The industry in particular made Google’s decision to suspend third-party cookies. But who better to educate about alternatives like the Privacy Sandbox or FLoC (Federated Learning of Cohorts) than Google itself? Gaby Jenkins and Sebastian grantz explain in a hands-on presentation how advertisers can prepare. The first part of the lecture will be in English.

After a short break, the topic “Semantic targeting as an alternative in a post-cookie era” continues. Jörg Schneider von JustPremium has brought Inisghts with them and explains why semantic targeting is much more than keyword analysis today.

“What if users choose their own advertising?” This question arises Philipp Dommers and gives the answer right away. Because as co-founder and managing director of Welect, he solves precisely this problem with the help of choice-driven advertising.

Connected devices have become an indispensable part of many households. But how can advertisers actually place advertisements on these devices? Christian Nienaber from AdScanner gives an insight into the current state of the art and the measurement methods of range and impact.

Graduates Louise Abraham with her talk on advertising in podcasts. She is Head of Sales at zebra-audio.net and knows exactly how brand awareness campaigns or current sales campaigns are best incorporated into podcasts.

Agenda

  • 9:30 am – 9:35 am: greeting
    Marc Stahlmann | CEO & Founder | OnlineMarketing.de
  • 9:35 am – 9:40 am: Intro
    Frank Puscher | Founder | Speakers Delight
  • 9:40 am – 10:10 am: No cookies, no problem? How and why cookieless advertising already works – 3 use cases
    Niklas Lewanczik | editor | OnlineMarketing.de
  • 10:10 am – 10:50 am: Overview about Privacy Sandbox and what advertisers can do to prepare for a cookieless future
    Gaby Jenkins | Strategic Partner Development Manager – Chrome and Web Partnerships | Google ; Sebastian Grantz | Ads Privacy Lead Central Europe, EMEA Go To Market | Google
  • 10:50 am – 11:00 am: Pause
  • 11:00 am – 11:30 am: Semantic targeting as an alternative in a post-cookie era
    Jörg Schneider | Global Head of Sales & Supply | JustPremium
  • 11:30 am – 12:00 pm: What if users choose their ads themselves?
    Philipp Dommers | Co-founder and managing director | Welect
  • 12:00 pm – 12:30 pm: C (C) TV – who is in control of connected TV devices?
    Christian Nienaber | Chief Commercial Officer | AdScanner
  • 12:30 pm – 1:00 pm: Advertising in podcasts – the underrated format of audio advertising
    Louise Abraham | Head of Sales | zebra-audio.net GmbH & Co.KG
  • 1:00 pm – 1:05 pm: Key Takeaways
    Frank Puscher | Founder | Speakers Delight
  • 1:05 pm: diploma
    Marc Stahlmann | CEO & Founder | OnlineMarketing.de

Everyone who wants to collect insights on cookieless targeting should register quickly. For 129 euros you can secure live participation and access to the recording. Be there and get your ticket now for the knowledge advantage in the digital industry with the Digital Bash EXTREME from OnlineMarketing.de on the subject of cookieless targeting. Take part in the web conference, no matter where and with which device, and gain new insights for your ad strategy.

Secure live access and recording now!


Source: OnlineMarketing.de by onlinemarketing.de.

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