Google may soon be removing hundreds of thousands of apps from the download store because they no longer meet privacy requirements. Developers and publishers must have explicit permission per Android 11 to read the phone location.
However, many developers are not aware of this or realize that their deadline is March 29 next. By then, they should have shown Google how and how to ask their users if they want to share their physical location with the app in question.
“Apps therefore have to explain within a few weeks why they really need the location of their users,” says Koen van der Veer from Plot Projects. His company provides technology with which, for example, retailers, weather apps and airlines provide location-based services. “Time is running out for hundreds of thousands of apps.”
Based on industry experience and customer contact, the consultant states that many developers are insufficiently aware of the urgency.
Google’s new rule primarily targets data-grazing apps Android 11. For example, there are countless games that someone’s read out location with the aim of selling this information in aggregated form on the advertiser market. Or to serve region-oriented advertising yourself via their apps in exchange for a fee.
Van der Veer is not fully aware of how many developers will miss the boat. But can easily be hundreds of thousands of apps on the nearly three million apps in the Google Play Store. If it is necessary for the user to share his location, few problems are to be expected. Think of Buienradar or Flitsmeister. Those with the ‘handy’, a newspaper app, can count on no more than twenty percent of the users who will share their location afterwards with an opt-in. STER had the same experience with display advertising: 10 percent opt-in.
“Because it concerns such large numbers, Google answers questions [van ontwikkelaars] with a bone. If you don’t use the correct words, your entry will be rejected. ”
Incidentally, it cannot be ruled out that Google will extend the submission period for the relevant apps if it turns out that the end of March is too tight. The company does not benefit from sidelining money-making apps.
Photo: volvob12b (cc)
Source: Mobile – Emerce by www.emerce.nl.
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