The Portuguese Reconstitution project, developed by the FCB Lisboa agency, continues to win prizes at international festivals. This time it won the grand prize in the Education category at the South Korean festival Mad Stars. Portuguese Reconstitution also earned the agency, which had already won the Grand Prix of Design in Cannes, three golds, one silver and one bronze.
In the words of Ashwini Deshpande, festival judge and co-founder and director of Elephant Design Pvt Ltd, “It is often said that a pen is mightier than a sword. This project is a great example of how very powerful messages can be conveyed in a non-aggressive, elegant and poetic way. Each page is a revelation and a message in itself”, he commented, regarding the Portuguese grand prix.
Inspired by the technique of blackout poetry, a collective of poets and illustrators led by the creative duo of FCB Lisboa, Viton Araújo and Diego Torgo, applied the blue pencil to the words of the 1933 Constitution, distorting and subverting its words, erasing and drawing, giving rise to poems and illustrations that exalt the values of April. The Portuguese Reconstitution initiative gave rise to a book published by Companhia das Letras (Penguin Random House). The book was launched on the 25th of April at the Aljube Museum, as part of the commemorations of the 48th anniversary of the Carnation Revolution.
The Havas Worldwide Portugal campaign for Raparigas da Bola was also distinguished in this Asian event, having won a bronze and three crystal awards. After being the national work with the best performance at international festivals in 2021, the campaign that occupied the covers of the three Portuguese sports newspapers on the day-after of Women’s Day to show the difference in exposure given to men and women in sport was also in featured at the main international festival of creativity in 2022. The silver lion in Cannes added to a list that already has trophies won at the Ad Stars, LIA, ADCE, El Ojo, Eurobest and Clio Awards festivals.
The Mad Stars creativity festival had 1,745 entries from 58 countries.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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