Google is negotiating with the main Portuguese media groups a remuneration for sharing content on its platforms, similarly to what happens in other countries. “In Portugal, there are several publishers negotiating, there are advanced negotiations and some are nearing completion. They proceeded as expected: Google is the dominant player in the market and makes this weight felt”, said Luís Nazaré, executive director of Plataforma de Meios Privados, in statements to Correio da Manhã.
The Private Media Platform brings together the media groups Cofina, Global Media, Impresa, Media Capital, Público (Sonae) and Renascença Multimédia. Luís Nazaré does not help if there have already been groups that have reached an agreement or what terms or values will be in question.
In recent months, international agreements have been reached between the technological giant and various media or associations in the sector. Last week Google and the agency France-Presse (AFP) announced an agreement, after 18 months of negotiations, in which the technology company agrees to pay for the use of the agency’s contents over the past five years on the search engine. The amount AFP will receive has not been disclosed.
Earlier this year, Google and the Alliance de la Presse d’Information Générale (APIG) reached an understanding on publishers’ compensation under copyright and related rights. Until then, Google had only signed individual agreements with a few publications, such as the daily Le Monde and Le Figaro.
Google also agreed earlier in the year to pay for information produced by News Corp’s headlines. The agreement established with the online giant announced will be valid for three years and provides for remuneration for the use of news produced by News Corp titles, as well as the development of partnerships for the creation of a subscription platform, incentives for audio and video journalism and the sharing of advertising revenue.
In March, Google reached an agreement with Italian publishers and media companies to pay for professional journalistic content. The agreement covers companies such as RCS Media Group, Il Sole 24 Ore, Gruppo Monrif, Caltagirone Editore, Il Fatto Quotidiano, Libero, Il Foglio, Il Giornale or Il Tempo and takes into account the rights provided for in Article 15 of the European Directive on Rights of Author. Editors will be remunerated for the content published by the News Showcase service, which aims to privilege quality informative content.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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