Polish playlists on Spotify, promotion of artists

Spotify appeared in our country in 2013, so in two years it will be celebrating its 10th anniversary. How much different Spotify in Poland today differs from what we could witness a few years ago is evidenced primarily by the home page, recommendations and playlists to which we have access, because it is evident that the company has made its way to the Vistula for good and is working hard over to please the Poles. It manifests itself also through the presence in the physical world – banners, advertisements and other forms of promotion of artists and albums are impossible to miss.

Spotify reveals its secrets. Why do they know you so well?

Mateusz Smółka, Music Team Lead, Eastern Europe at Spotify talks about the backstage of this work, but not only, because there are many more topics discussed. We talk about albums still absent from the catalog, cooperation with artists and the changes that have taken place in the last years of Spotify’s presence in Poland. Happy listening!

How does Spotify work in Poland?

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Source: AntyWeb by antyweb.pl.

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