Few are as successful at this time as the Pokémon, which has become a phenomenon in twenty-five years.
It all started when the creator of the game – Satoshi Tajiri offered the Japanese company Nintendo a game called Pocket Monsters (Pokémon). The company approved it, but did not promise much about it. After several years of demanding development, the game was ready for release, which finally happened in 1996. The first games released were Pokémon: Red and Pokémon: Blue, for the GameBoy platform. The game was still black and white at the time. Gradually, the game expanded to include additional sequels for GameBoy, GameBoy Color, GameBoy Advance, Nintendo DS and Nintendo 3DS, while of course support was also added for consoles such as: N64, Nintendo Wii or Nintendo Switch. Later, card games were added, where players also meet in tournaments. Last but not least, there is an augmented reality game: Pokémon Go, backed by Niantic.
Pokémon is popular not only because of its games, but also because of its massive franchise, which also generates the most revenue for The Pokémon Company. This company consists of three companies: Nintendo, Creatures and GameFreak. Of course, Pokémon are not only games and items with monsters, but they are also movies, anime and manga. Few know the boy Ash Ketchum, who wanted to be the best Pokémon trainer. The series was also broadcast on STV 1, although most of us already knew this series from the German television RTL II. The series was followed by several films, the last of which is currently played by Detective Pikachu, and a remastered version of the first film is also being prepared.
Pokémon is a big part of pop culture, and few people can disagree with this view. Logos, toys, games, clothing, cards, movies, series, smartphone covers – you can find the Pokémon logo everywhere. Of course not just there. This is only a small part of the brand’s presence in a market of billions of euros / dollars / yen, and the brand is likely to continue to grow. We’ll see if he “lives” another 25 years.
Source: Technológie by pc.zoznam.sk.
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