Play It: Play, walk, meet

For a great many people, world travel and human connection are the most significant things. A new game called Play It addresses these two needs, connecting people from different countries as they virtually travel the world and discover new places. The game, designed for companies and organizations, allows employees to travel the world, get to know new places in depth, meet employees from different countries, crystallize and connect to the company’s values ​​- all from the office or home work area.

At Play-It, they realized that by making virtual trips to different countries in the world, a human connection can be formed, one that brings the company’s employees closer to distant countries. Thus, in fact, an employee who is in Israel, can experience and get to know the culture, customs and experiences of his counterpart in India, New York or any other country in the world.

The game is a kind of race in the world, and is based on the Google Maps and Google Street View platforms that allow people to travel virtually to different destinations through panoramic photography at eye level. During the game, participants, individually or in groups, travel to different places in the world, with each country having several stages. In each destination, turn around, look for clues and solve puzzles, while with the help of cooperation the participants discover the code that moves them to the next destination, until they reach the finish line.

Traveling and playing in the Netherlands without leaving the work area

This game, fittingly a game designed to bring people together, was born in one family that loves to travel. Racheli and Roi Nickels, mother and son, are the owners of Nickels Ltd., which also produces events and adventure trips for companies and organizations. Almost all of the company’s employees are family members, from the CEO, through the content people to the designer. When the Corona arrived, and with it the many restrictions on social gatherings, family members realized that a way had to be found to connect people who could not meet, and decided that the best way to do so was through a game that allowed people to travel and meet each other, even remotely. This is how Play-It was actually created, which today is an integral part of Nickels Ltd.

Bring the stories behind the people and places

The uniqueness of the game is that while it can be played in pajamas in the living room, it allows participants to enjoy an in-depth and enriching tour, just as if they were now in Madrid or London. For example, there is a video about each city and at each destination you get more details about the places you are looking for, with interesting trivia details that you usually get when traveling with a guide. “When we think of a country, first we gather materials, look for people who have information, and then a team of content sits and writes. Only then does it move to the design department, testing and finally to customer testing,” says Racheli Nickels, owner.

In fact, in some ways it can be said that the game provides a more in-depth experience than a regular trip. If you are one of those who on trips are looking for the most famous places to take selfies and upload to Instagram, this game will allow you to travel off-track, get to know the places that locals visit and see what is not always found in tour guides. “The thinking is to bring people to all kinds of hidden corners in these places,” says Racheli. In Paris, for example, you will not look for the Eiffel Tower but will walk the streets of the Left Bank looking for the restaurant that inspired the Ratatouille movie or the mythical Shakespeare & Company bookstore, whose third floor is home to writers who have come to town and have no place to sleep. On a trip to the beautiful Colmar in the Alsace region you will enjoy the beautiful canals, but also look for the museum dedicated to the local sculptor, Frederick August Bartholdi, who sculpted the Statue of Liberty. While in New York, they are looking for the first restaurant to open in the city, where he dined, among others, George Washington. “The idea is to bring the stories behind the houses and places,” Nickels says.

The game provides an in-depth experience and tells the story of the places to travel

In an age where we rush from place to place, sometimes even when we are traveling, a game like this reminds us that sometimes it is worth slowing down, looking around and looking for the little details, where all the magic is. And if the owners of the company have a vision, in addition to connecting people, it is to make them see these things. “Whoever plays, will look for the next time he travels these places,” Nickels explains.

Custom games to achieve the goals of the organization

Currently the game is intended for companies and organizations, especially those that have employees in different places in the world. “WIX have played with us several times, we have also created games for Check Point on countries where they have teams like Singapore and India, and also for ICL, on a significant number of countries.” The list of countries currently included in the game includes Israel, the Netherlands, France, Germany, England, Spain, Italy, USA, Dubai, Singapore and India, but it is constantly expanding. “We are adding more and more countries according to the membership request. “Some companies want to add more countries because they have workers there and they want to allow workers from different countries to get to know these places,” says Nickels, adding that the ambition is that eventually there will be a game for every country in the world.

In Play It, games are created for the leading companies in the economy, such as Check Point

In fact, the nature of the game allows for great flexibility and adaptability to different companies. “We build games for companies according to their needs,” says Nickels. “There are countries that are already understood in the game, but adjustments and changes can be made in them, for example, adding the location of the company’s offices.” “You can also choose whether to do eight steps in one country or move from place to place.” Flexibility does not end with goals. There is also an adjustment for the period of the year. “On Passover we played a game on Passover, Holi and Easter, and in Pride Month we played a game on destinations that are considered the centers of the proud community in the world. The principle before us will always remain – to help companies and organizations achieve their goals through play, “Nickels explains.

This adaptation to different people in different places is not accidental. In the end, beyond the fun of this game, it’s something much deeper – a game designed to bring people and cultures together. “Our games allow companies to ‘play’ the company’s world and its values, and employees to travel and work together in a team in collaboration, even when it comes to employees who have never met each other,” Nickels concludes.


Source: כתבות – מסע אחר by www.masa.co.il.

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