The Piaggio Group managed to strengthen its market position in the years behind us, achieving total sales of 207,000 units.
That result represents an increase of 6% compared to 2019, when about 195,000 motorcycles and scooters were sold.
Total sales of two-wheelers in Europe for 2020 amount to 1,455,000 units, which is an impressive figure considering what the previous year was like.
The Piaggio Group has strengthened its offer of motorcycles and scooters in recent years, and much more awaits us in the coming period.
As for the scooters themselves, they accounted for 24% of the total sales results.
Aprilia and its successfully launched models in 2020, the Tuono 660 and RS660, have a great deal of credit for the increase in motorcycles sold. Moto Guzzi also saw sales growth.
The company stated that the key factors were Vespa scooters, Moto Guzzi V85TT, the growth of the Aprilia brand in the motorcycle segment, as well as the overall success of the Piaggio brand as far as scooters are concerned.
2021 started well for Piaggio. New Moto Guzzi and Aprilia motorcycles have been launched, and a new Beverly electric scooter arrives in June.
Hats off to Piaggio. In extremely difficult circumstances, the Italians managed to achieve positive results. Hard work paid off.
Source: Moto Berza by www.moto-berza.com.
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