Phoenix draws conclusions about new concepts and formats

© phoenix

Almost exactly a year ago, the then ZDF director Dr. Thomas Bellut new goals for Phoenix (DIGITAL TELEVISION reported). Although a lot of unforeseeable things have happened in the meantime, the broadcaster is now drawing a conclusion.

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Phoenix is ​​successfully addressing younger target groups: In the current year, the event and documentary channel from ARD and ZDF has gained 0.2 percentage points of market share in the group of 30 to 49 year olds and 0 in the group of 14 to 29 year olds .1 percentage point market share added. The number of users is also increasing for digital offers. The channels are now followed by around 150,000 people on Facebook and around 175,000 on Twitter. The number of subscribers on YouTube has risen to more than 300,000.

Phoenix with linear growth as well as online

“phoenix has developed new formats for all playout methods and adapted existing concepts. This commitment is now paying off. And it shows that authentic, factual and in-depth reporting is recognized by all target groups,” said ZDF director Dr. Norbert Himmler in front of the television council in Mainz.

In addition, in 2022 the broadcaster moved within the old federal capital of Bonn – click here for a detailed DF article. The core competence of the station includes comprehensive reporting from the German Bundestag in Berlin. Since the beginning of the current legislative period, Phoenix has reported from the Bundestag for a total of 299 hours on 49 days. The event and documentation channel also contributes to the formation of political opinions with increased reporting from the European Parliament.

European record holder for broadcasts from the EU Parliament

From January to June 2022, transmissions were broadcast on a total of 14 days – making phoenix the television broadcaster with the most extensive reporting from the European Parliament and the other EU institutions in Europe.

With material from Phoenix

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Source: DIGITAL FERNSEHEN by www.digitalfernsehen.de.

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