Huawei’s mobile advertising platform Petal Ads promises marketers worldwide multi-faceted targeting solutions, new audiences and contemporary solutions. Many of these were presented at the OMR Festival 2023. [Anzeige]
Petal Ads (formerly HUAWEI Ads), the industry leader in mobile advertising, encourages advertisers to use customized, all-scenario advertising solutions right on the device to reach overseas audiences. Furthermore, it should be easier for advertisers from Europe to enter the Chinese market. Hosted by Petal Ads at this year’s OMR Festival, the masterclass with leading global brands showcased direct-to-device marketing as the next step in the evolution of international advertising on mobile devices. This is very popular in China and is now rapidly spreading to global markets. Jaime GonzaloVP Huawei Mobile Services Europe, says:
We believe that an all-scenario advertising solution right on the device will connect people and businesses around the world. Globally, advertising on smart devices is just beginning. Brands that work with Petal Ads can already look forward to comprehensive solutions on an international scale.
The future of advertising on mobile devices
Direct-to-device marketing, also known as advertising on smart devices, is a user-centered and connected advertising-as-a-service (AaaS) mechanism. It establishes contact with customers in real time and thus effectively reaches target groups all over the world. Through a multimodal approach with language, images, virtual or mixed reality and scenario-based design, an even more intense user experience is created that leads to better decisions. This is made possible by the highly efficient and direct combination of the software with the Huawei mobile services (HMS) and the hardware of the Huawei devices, the data from Petal Ads and the largest user base in China. Technology is developing very quickly, new opportunities are emerging in the advertising market, and this creates new opportunities for marketing right on the device.
With more than a billion devices in the market, Petal Ads is well positioned to deliver direct-to-device marketing on a global scale. As part of Huawei Mobile Services (HMS), Petal Ads benefits from the knowledge, reputation and experience of a global leader in the technology industry, spanning more than two decades. The platform also relies on the widespread adoption of Huawei devices in China, with an active user base equivalent to 25 percent market share, establishing the company as a market leader. This enables the platform to reach Huawei’s global and high-quality audiences, including more than 60 million travelers with Chinese citizenship. This allows advertisers to reach both the international and Chinese markets.
Huawei already uses AI functions effectively on its devices. The company has the knowledge and experience to fully understand the needs of its customers while ensuring the highest EU data protection standards. This, in turn, allows Petal Ads to gain accurate and comprehensive insights into user behavior. Using this data, Petal Ads creates advertising opportunities that go beyond smartphones, allowing users to use multiple devices in different scenarios across the ecosystem.
In addition to the in-house HMS services, Petal Ads connects third-party providers to develop a DMP (Data Management Platform) solution that enables advertisers to reach Android users beyond Huawei’s platforms in real time. Elvin Altun NoyanCountry Director Germany at the Mobile Marketing Association, says:
On-device advertising is becoming increasingly relevant for marketing on mobile devices. As the future of advertising continues to be driven by data, there is growing awareness of the importance of platforms that empower users to make better decisions through effective, personalized and safe advertising solutions.
Petal Ads opens the door to international markets
Petal Ads recognizes that international advertising on mobile devices is still in a relatively early stage of development and that there are few reliable providers who can offer advertisers a comprehensive global solution. It is an untapped market segment that is resistant to macroeconomic trends. Petal Ads sees this as an opportunity to help advertisers connect globally and connect different regions, including China.
Huawei also predicts that by 2030, more than 200 billion connections will be made worldwide, generating more than one yottabyte (one trillion terabytes) of data. This means that over the next seven years, even more data will be generated that can be used to better understand user needs and realize increases in connectivity.
With a local presence in most regional markets, Petal Ads offers advertisers the opportunity to expand into international markets, including China. The platform offers advertisers tailored initiatives that take advantage of major business events or seasonal or regional promotions such as Christmas, Black Friday, Valentine’s Day and, more recently, Ramadan.
Companies looking to grow their business with Chinese consumers will benefit from the wide reach of Petal Ads on Huawei devices in China, attracting a significant number of relevant users and making the platform the leading advertising platform in China. With the largest market share of active users (25 percent) and foldable devices (47.4 percent) in China, Huawei has a lot to offer companies looking to enter the Chinese market or reach Chinese travelers or EU cross-border customers to offer.
Petal Ads also plans to expand its Global Business Growth Ads Suite to further offer Premium Brand Partners advertising experiences tailored to their needs. This includes more media spaces, brand collaborations and local market advice, particularly in China. To ensure partners meet their business growth goals, Petal Ads strives to support both brands and individual actions.
As a device manufacturer and platform for mobile advertising, we are in a unique position to offer tailored and segmented solutions that meet the specific needs of our global customers. We invite brands and agencies in Europe to work with Petal Ads to develop effective and engaging promotions that reach audiences in China and abroad,
concludes Jaime Gonzalo.
Petal Ads continues to grow remarkably
Petal Ads has grown steadily since its launch in 2020, empowering publishers, advertisers and marketers to grow their business and reach more customers. Over the past year, the platform’s ad network has grown ninefold and its publisher network has quadrupled, reaching more than 730 million monthly active users worldwide. The platform also relies on a strong data management strategy and user tagging, which enable effective target group segmentation and provide valuable insights.
Petal Ads is available in over 170 countries and regions and works with over 60 certified agencies and brands worldwide through its partner program, including Avow, MMA and El Corte Ingles.
These partners, closely linked to the company, shared valuable trends and insights with the attendees in the master class at the OMR Festival and exchanged their knowledge with global brands to advance the industry as a whole. The master class can here be considered.
Source: OnlineMarketing.de by onlinemarketing.de.
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