Personalized T-Shirts: The ideal advertising gift to make your brand known – Meios & Publicidade

Corporate gifts are a perfect choice for advertising: they are one of the preferred options by organizations, as they are economical, give a high visibility to the brand and provide a positive memory to the person when giving a souvenir. In this article we are going to talk about the possibilities of advertising through personalized t-shirts, giving some recommendations to retain users and make yourself known to others.

Why choose custom t-shirts?

The t-shirt is one of the most popular merchandising products. This is due to the fact that, by wearing it, the person feels part of a group or community. How many times have you seen someone wearing your favorite music group’s t-shirt? If they identify with the values ​​or the activity that the entity carries out, they will wear it frequently.

This brings us to the second point. Clothing items are the most visible advertising gifts. This is because they are used daily when going to work, shopping, a friend’s house… Therefore, many people will see the logo printed or embroidered.

Finally, it should be noted that these are cheap if purchased in large quantities and that there are many possibilities in terms of design, being able to make an aesthetically attractive item at a low price, which attracts attention and, moreover, at a low cost.

Design recommendations

As we mentioned in the previous point, the design is crucial for the gift to be appreciated. For this reason, it is necessary to choose the model well.

First, it will be necessary to take into account the type of t-shirt that you are going to buy. There are some with a V-neck, others with a round neck, short sleeves, long sleeves, sleeveless, made of cotton, polyester (ideal for athletes), made from recycled materials… aesthetics.

It is important that the logo matches the color of the clothing, as the print is what should be the center of attention and not the opposite. If you choose a very flashy color, then people will not focus as much on the brand. We leave the following publication for you, so you can see how to match colors. In the event of having doubts, it is always a good option to have black or white, as they are safe options with which you do not risk the logo being in the background.

Finally, consider whether there will be any additional content or text. That is, when we see a personalized t-shirt of a music group, normally on the back are the dates and cities of the tour. We may consider adding our slogan or some additional information of interest. The surface for marking is very wide and offers many possibilities, so perhaps placing the logo is something quite simple. If you can, complement it with something else, but always keeping the idea of ​​not stealing the spotlight from the main impression.

When to offer t-shirts with logo?

To end this article on custom t-shirts we just need to talk about the best time to offer them. The gift is just as important as the moment it is delivered, and then we will give you some advice.

For example, a specific promotion can be created. When you buy a certain product or spend a certain amount, you can deliver the item to customers, which can help boost sales. Of course, they can also be given indiscriminately to all users who enter the store in question, or who make a purchase via our e-commerce platform.

Another ideal time is at events such as fairs or congresses. These are perfect for raising awareness of the company and offering items to the people present is a great way to give them a positive memory and publicize the brand. Therefore, t-shirts can be one of the merchandising items to take with you.

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